As we do around this time every year, we look book at our successes and what we could have done differently. Part of this reflection is to look at our…
Ira KoretskyJanuary 9, 2019
The adage, “You never get a second chance to make a first impression,” is true every moment. It is especially relevant when you are sending out email. While surprising in…
Dave MichaelsAugust 22, 2018
Anxious is a word all too often misused. You’ll hear people saying, “I’m anxious to meet Julie.” Or “I’m really anxious about xyz.” For business communication, avoid using the word…
Ira KoretskyJuly 16, 2018
"Tom, Would You Like to Help this Gentleman?" with gentleman referring to me. Can you believe, "Not Really," was his response. The story below... PART 1: BRAND NEW CAR My…
Ira KoretskyJuly 11, 2018
Just the other day I went to Bagels n' Grinds for a breakfast meeting to catch up with one of my clients. After ordering my bagel and egg sandwich, the…
Ira KoretskyJuly 2, 2018
When I was an undergraduate marketing student at Fairfield University, my English professor would remind us of this simple admonition: "Can't spell, can't sell." I didn't appreciate the power of…
Duane BaileyJune 25, 2018
I was recently asked to assist with the launch of a new marketing initiative. It was a premium offer targeted to a small segment of customers. The offer would be…
Duane BaileyMay 21, 2018
If you are a Flickr or SmugMug user, look in your inbox for this email... --- We’re excited to announce that Flickr has agreed to be acquired by SmugMug, the…
Ira KoretskyApril 24, 2018
James Nathan Miller made an interesting observation some 50 years ago: “Conversation in the U.S. is a competitive exercise in which the first person to draw a breath is declared…
Ira KoretskyApril 9, 2018
