I have a good friend, Bob, who is a Realtor. I met Bob about 20 years ago. A mutual friend referred me to him. At the time of meeting Bob, I…
Duane BaileyApril 23, 2019
Yesterday was appliance day shopping. My wife, daughter, and I went to five stores comparing and contrasting refrigerators. Around lunch time, we headed to our nearest Lowe's Home Improvement. After…
Ira KoretskyNovember 23, 2018
The adage, “You never get a second chance to make a first impression,” is true every moment. It is especially relevant when you are sending out email. While surprising in…
Dave MichaelsAugust 22, 2018
Anxious is a word all too often misused. You’ll hear people saying, “I’m anxious to meet Julie.” Or “I’m really anxious about xyz.” For business communication, avoid using the word…
Ira KoretskyJuly 16, 2018
"Tom, Would You Like to Help this Gentleman?" with gentleman referring to me. Can you believe, "Not Really," was his response. The story below... PART 1: BRAND NEW CAR My…
Ira KoretskyJuly 11, 2018
Just the other day I went to Bagels n' Grinds for a breakfast meeting to catch up with one of my clients. After ordering my bagel and egg sandwich, the…
Ira KoretskyJuly 2, 2018
When I was an undergraduate marketing student at Fairfield University, my English professor would remind us of this simple admonition: "Can't spell, can't sell." I didn't appreciate the power of…
Duane BaileyJune 25, 2018
I was recently asked to assist with the launch of a new marketing initiative. It was a premium offer targeted to a small segment of customers. The offer would be…
Duane BaileyMay 21, 2018
If you are a Flickr or SmugMug user, look in your inbox for this email... --- We’re excited to announce that Flickr has agreed to be acquired by SmugMug, the…
Ira KoretskyApril 24, 2018
