This year, I am changing things up a bit for Super Bowl commercials. Typically, I list my favorite Super Bowl 2022 commercials with commentary about the effectiveness of each commercial's…
Ira KoretskyFebruary 14, 2022
What are you doing today (better) position yourself as a thought leader? What are you doing today to (better) engage your community? What are you doing today to (better) differentiate…
Ira KoretskyJanuary 6, 2021
I recently read a light and fun article on our preoccupation with "liking." In "Like, Enough With The Liking Already," (Funny Times) author Laura Boggs paints a vivid picture of…
Ira KoretskyAugust 19, 2020
Ahhhh... Super Bowl 2020 is now officially over. The memories will stay with us as will the commercials. This year, I selected the Super Bowl 2020 commercials I felt were…
Ira KoretskyFebruary 5, 2020
One of the best things about LinkedIn is serendipity. If you are using LinkedIn, the secret to mastering it, is to expand your network, deliberately. When I see interesting phrases,…
Ira KoretskyJanuary 8, 2020
My wife was adamant. "You have to verify the Maya Angelou quote." I was adamant. "It's not necessary. It's quoted in multiple places." She responded in her always insightful way,…
Ira KoretskyDecember 18, 2019
Did you know Godzilla turned 65 today? He was created and owned by Toho in Japan. From the Toho website: Godzilla first appeared in Toho’s “Godzilla” (1954), a classic monster…
Ira KoretskyNovember 3, 2019
I was on the Harvard Business Review (HBR) website reading an article on leadership. The fun and also illustrative image below first caught my eye. Then the article title grabbed…
Ira KoretskyJune 27, 2019
It's 8am. You just arrived at your conference. You make a bee-line for your necessary morning jolt of java. As you are stirring in your sugar, Jenna, next to you,…
Ira KoretskyJune 5, 2019