Super Bowl commentary on the quality and impact of commercials, especially right before and right after the big game are A-L-L O-P-I-N-I-O-N-S. Additionally, in the world of advertising, rarely does…
Ira KoretskyFebruary 4, 2019
The adage, “You never get a second chance to make a first impression,” is true every moment. It is especially relevant when you are sending out email. While surprising in…
Dave MichaelsAugust 22, 2018
I received the following reference request from a student. I teach public speaking, communication, and storytelling as an adjunct at the University of Maryland Robert H. Smith School of Business.…
Ira KoretskyAugust 8, 2018
Anxious is a word all too often misused. You’ll hear people saying, “I’m anxious to meet Julie.” Or “I’m really anxious about xyz.” For business communication, avoid using the word…
Ira KoretskyJuly 16, 2018
"Tom, Would You Like to Help this Gentleman?" with gentleman referring to me. Can you believe, "Not Really," was his response. The story below... PART 1: BRAND NEW CAR My…
Ira KoretskyJuly 11, 2018
When I was an undergraduate marketing student at Fairfield University, my English professor would remind us of this simple admonition: "Can't spell, can't sell." I didn't appreciate the power of…
Duane BaileyJune 25, 2018
How well do you inspire others? Do the people on your team consistently exceed your expectations? Or do you wish there was a way you could simply get them to…
Duane BaileyJune 4, 2018
If you are a Flickr or SmugMug user, look in your inbox for this email... --- We’re excited to announce that Flickr has agreed to be acquired by SmugMug, the…
Ira KoretskyApril 24, 2018
A few days ago, Jeff Weiner, CEO of LinkedIn appeared on CNBC to share the major findings from LinkedIn's recent Skills Gap Analytics initiative. He tweeted and posted on LinkedIn…
Ira KoretskyApril 23, 2018
