What are you doing to encourage and inspire others to talk about your brand? Your organization? Your customer service? Your products and services? CandyStore.com hit a viral home run with…
Ira KoretskyFebruary 8, 2019
As we do around this time every year, we look book at our successes and what we could have done differently. Part of this reflection is to look at our…
Ira KoretskyJanuary 9, 2019
The adage, “You never get a second chance to make a first impression,” is true every moment. It is especially relevant when you are sending out email. While surprising in…
Dave MichaelsAugust 22, 2018
I received the following reference request from a student. I teach public speaking, communication, and storytelling as an adjunct at the University of Maryland Robert H. Smith School of Business.…
Ira KoretskyAugust 8, 2018
With one of our newer clients, I was talking about the importance of a compelling and inspiring elevator pitch/elevator speech. Brian is the SVP of sales and his company has…
Ira KoretskyJuly 17, 2018
Anxious is a word all too often misused. You’ll hear people saying, “I’m anxious to meet Julie.” Or “I’m really anxious about xyz.” For business communication, avoid using the word…
Ira KoretskyJuly 16, 2018
"Tom, Would You Like to Help this Gentleman?" with gentleman referring to me. Can you believe, "Not Really," was his response. The story below... PART 1: BRAND NEW CAR My…
Ira KoretskyJuly 11, 2018
Just the other day I went to Bagels n' Grinds for a breakfast meeting to catch up with one of my clients. After ordering my bagel and egg sandwich, the…
Ira KoretskyJuly 2, 2018
When I was an undergraduate marketing student at Fairfield University, my English professor would remind us of this simple admonition: "Can't spell, can't sell." I didn't appreciate the power of…
Duane BaileyJune 25, 2018
