Data Storytelling

Make Your Data and Research Actionable

As storytelling and public speaking experts, we show you how to improve dramatically your impact as a presenter, trainer, educator, expert, and leader. We help you re-frame your approach to developing presentations and public speaking. This re-framing starts with an engaging and compelling story. Our Data Storytelling program encourages a different way of thinking.

Why? Because data has no voice. No context. No ability to persuade. Only you do. You are the voice. Therefore, data should never be the focus of your presentation. Rather, data should provide the foundation for your presentation.

The Chief Storyteller® makes your data and research actionable.

Learn how to use and apply The Great Stories Framework™ – Data. Learn how to engage stakeholders and customers with powerful data stories to educate, influence, and persuade. Throughout your engagement, we will use real-world scenarios you help define.

Your Data Storytelling program shows you exactly how to develop a story-centered presentation. A presentation supported by compelling visuals and data. A presentation you will confidently deliver. A presentation you will build faster and more confidently. And a presentation that will inspire action.

Everything in your Data Storytelling program is designed to be practical and applicable to your organization’s mission, services, and products.

Ira Koretsky, CEO of The Chief Storyteller®, collaborates with your sales leadership and learning teams to customize the best content for your Data Storytelling program.

He has been coaching, training, and consulting to accelerate your data storytelling success since 2002. In more than a dozen countries (success stories, testimonials, customers). In more than 35 cities. With more than 650 customers. Also, he is an adjunct professor, teaching public speaking, data storytelling, and workplace storytelling at the University of Maryland’s Robert H. Smith School of Business.

Ira knows how to make your learning environment fun, safe, and experiential. He performed improvisational comedy for more than 10 years with ComedySportz and delivered more than 545 keynotes and workshops internationally.

The Chief Storyteller® collaborates with your leadership and training teams to customize the best content for your Data Storytelling program.

HOW THIS PAGE IS ORGANIZED

Below, please find five sections:

1. Solve Your Biggest Data Communication Challenges
2. Data Storytelling Program Overview
3. On-Going Training
4. Coaching
5. Data Storytelling Benefits

“Your ability to communicate complex information in a clear and compelling manner to your stakeholders using a deliberate combination of data, visuals, and stories.”

Narratives that cause us to pay attention and also involve us emotionally are the stories that move us to action – Professor Paul Zak, Neuroeconomist, University of Pennsylvania

Great sales stories invite us in. Great stories connect us with shared experiences. And a great sales storyteller, transforms these shared experiences into ideas and the ideas into action. Your Data Storytelling program is based on real-world scenarios you help define. Everything is designed to be practical and applicable.

EXPERIENTIAL, HANDS-ON DATA STORYTELLING PROGRAM

The Chief Storyteller® delivers a customized, experiential program. With collaborative planning meetings and pre-interviews with your teams, we will meet your organization’s goals and participant’s needs, while being sensitive to your brand culture and brand voice.

We blend on-site and virtual training, webinars, in-person coaching, and video coaching.

LEARNING & DEVELOPMENT MATERIALS

Training materials include:

• Presentation. PDF of all presentations
• Tip Guides.  Examples include a) 10 Tips on How to Write Inspiring, Message-Driven Stories and b) Grab their Attention: More than 150 Suggestions for Opening and Closing Your Presentation
• Articles. Examples include  a) Great Leaders are Great Storytellers and b) Great Sales Professionals Know How to Put their Words to Work
• Tools & Worksheets. Examples include a) 8 Must-Have Stories and b) The Great Stories Evaluation Form
• Smart Exercises.  We provide suggested written, verbal, and video exercises to do individually and in groups
• Homework Assignments.  We recommend videos to watch, articles to read, and Smart Exercises to practice individually and in small groups

DATA STORYTELLING PROGRAM DURATION

Typical programs are 3, 6, and 12 months in duration.

During each month, Ira trains your team based on real-world scenarios and coaches your participants. Ira then assigns homework, both for individuals and small groups. Learning & Development materials complement the training and coaching.

Your program blends Training (on-site and virtual) and Coaching (on-site and virtual). Following the planned engagement (3, 6, or 12 months), customers often retain Ira on a monthly basis for continued mentoring and coaching.

The Great Stories Framework – Data

Your engagement follows The Great Stories Framework™ – Data.  This framework is based on more than 15 years of experience working across more than 35 industries, more than 650 customers, and in more than a dozen countries. We customize the engagement to your organization, your culture, your teams, and your goals.

YOUR STORY LIBRARY – ACTIONABLE STORIES FOR EVERY SITUATION

Your customized Data Storytelling program teaches you how to craft values-based stories that connect and inspire action, for every situation.

Using The Great Stories Framework™ – Data, your team develops stories for every situation your team faces. Stories are personalized and customized in your Story Library.

Ira works with each participant to identify, develop, practice, and revise his/her stories for impact and long-term effectiveness. In a safe learning environment, your participants learn what stories work best for her/him on her/his experiences, personality, and leadership style.

You will learn how to use and apply The Great Stories Framework™ – Data, to develop your powerful workplace stories to use in:  Board meetings; Budget meetings; Review and status meetings; Educational topics; Academic and science presentations; Leadership meetings; All-hands meetings and town halls; Internal communication; and Conference presentations.

For more than 50 years, research shows sharing stories and experiences have a greater impact on audiences than simply presenting statistics and facts. Stories make you more interesting. Stories make you more memorable. Stories make you more persuasive. Stories influence and accelerate change.

Build Your Capacity for Storytelling

Specifically: