Develop your “Story Library” is a must-do as part of your communications strategy. It’s the core of my answer to the LinkedIn question, “What are the most effective communication strategies for startup consultants?”
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Having conducted over 50 workshops for startups and consulted with dozens, the number one piece of advice I offer is, “Tell your founder’s story. This is what sets you apart, as this is your Why? This is what engages people.”
For a startup CEO to trust you, you must connect the value of your services to meeting their goals, which are almost always sales.
In addition to your Founder’s Story, develop your own “Story Library,” which includes personal, workplace, and success stories at every stage of prospecting and delivering excellent service.
These are relevant stories that showcase your expertise and how this expertise will accelerate the success of the startup. Practice, refine, and keep adding to your Story Library.
Photography Source: Freepik
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