I am honored and proud of the award from Manage HR Magazine as one of the "Top 10 Emerging Executive Coaching Companies for 2022." Manage HR Magazine is one of…
Ira KoretskyOctober 2, 2022
"Start in the middle. Start in the middle. Start in the middle." This was something Patrick would drill into the new players, day after day. And sometimes, seasoned players as…
Ira KoretskyApril 20, 2022
This year, I am changing things up a bit for Super Bowl commercials. Typically, I list my favorite Super Bowl 2022 commercials with commentary about the effectiveness of each commercial's…
Ira KoretskyFebruary 14, 2022
Stories. What makes a story great is its lesson. And how the lesson makes us think differently, such that we are better for learning it. Quentin Fottrell, the personal finance…
Ira KoretskyMay 5, 2021
Ahhhh... Super Bowl 2020 is now officially over. The memories will stay with us as will the commercials. This year, I selected the Super Bowl 2020 commercials I felt were…
Ira KoretskyFebruary 5, 2020
This the second part of the "Just Ok? Well-Messaged and Funny Ads from AT&T" blog. Check out the first 10 commercials, intro story, and background on the ads in part…
Ira KoretskyJanuary 15, 2020
I'm at a lunch meeting with Malika, a friend and colleague in the academic space. We are talking about a variety of topics when all of sudden, she had that…
Ira KoretskyJanuary 15, 2020
One of the best things about LinkedIn is serendipity. If you are using LinkedIn, the secret to mastering it, is to expand your network, deliberately. When I see interesting phrases,…
Ira KoretskyJanuary 8, 2020
My wife was adamant. "You have to verify the Maya Angelou quote." I was adamant. "It's not necessary. It's quoted in multiple places." She responded in her always insightful way,…
Ira KoretskyDecember 18, 2019