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From 1990 to 1992, our founder, Ira Koretsky, was stationed at Fort Ord in Monterey, California. He served as both the PAO and CIO at Silas B. Hays Army Hospital. When he moved back to the east coast shortly after leaving the U.S. Army, he left knowing he would come back one day to live.

Fast forward to 2000, Ira finished his MBA from the University of Maryland Robert H. Smith School of Business. The call of Northern California was strong. Back then, and were the dominant career sites. So he posted his resume online and checked two boxes — “willing to relocate” and “Northern California.” Five months later, he found himself driving across the United States for the fourth time. He worked in a vibrant part of San Francisco on 2nd street, near what is now called Willie May’s Plaza.

Just a few years later in 2002, the once rocket ship-like high-tech industry was now more like a snail. To give you a sense of the dramatic downward shift in the economy, imagine you are able to drive from San Francisco to San Jose, which is one of the worst drives anywhere in the country, any time of day, with little to no traffic. Silicon Valley was a shadow of its former glory.

Ira was interviewing as his dot com tech company was experiencing some revenue downturn. Jeremy, Ira’s best friend, said, “Hey, you’re smart, start your own company.” This phrase inspired Ira to start his own company. His mission, “help you become your own Chief Storyteller®.”


Over time, Ira has built The Chief Storyteller® into one of the most recognized names in business storytelling, globally. He has developed a variety of tools and proven frameworks to help you improve your individual and organizational performance and employee engagement, ensuring everyone can become their own Chief Storyteller®. All of the consulting, training, and coaching services foster a “Deliberate Communication” culture.

He has delivered over 550 keynote presentations and workshops in nearly a dozen countries, in more than one hundred cities across 30 plus industries. He regularly provides services to Fortune 50 companies, associations, and government agencies (customers, testimonials, success stories/past performance).

One of the cornerstones of our corporate culture is “build relationships that last a lifetime.” A quote from Maya Angelou says it best:  “People will forget what you said, people will forget what you did, people will never forget how you made them feel.”


Can you pass The Grandma Test?  Would your Grandma understand what you do, quickly and easily after hearing your elevator pitch? Your capabilities presentation? Reading your website? And so forth? You know what you do and why you do it.  Do your target audiences know and appreciate your value? Do they REALLY  care about your organization, your products, and your services?

Our specialty is helping people and organizations simplify the complex and when the stakes are high. We ensure your written, spoken, and social media communications relate and resonate with your target audiences. That your target audiences do care about you.

We offer a variety of hands-on and strategic communication services, coaching, and speaking/training. Since 2002, The Chief Storyteller® has worked with corporations, associations, charities, academia, and government agencies of all types and sizes, across over 30 industries, in 14 countries (testimonials, success stories, customers).


We are a different kind of company, offering a different approach to messaging and communication. A few of our differentiators:

  1. Emphasize storytelling, the oldest and most effective form of communication.
  2. Ira Koretsky, our CEO, is an adjunct professor of public speaking, storytelling, and data storytelling at the University of Maryland, since 2015
  3. Blend marketing, messaging, strategic planning, and advertising with business storytelling to create a unique approach to communication
  4. Synchronize service, sales/outreach, and marketing communication at EVERY step in your customer’s “experience journey” with your organization
  5. Include a rich set of tools and learning materials that are effective and and easy-to-use
  6. Transform technical and complex information into conversational and easily understood language
  7. Use improvisational humor like television’s Whose Line Is It Anyway?  in our programs to improve information retention, participant enjoyment, and impact
  8. Encourage your teams and participants to put ideas into action with interactive and experiential training Smart Exercises


sylvia baffour, executive, speaker, facilitator, keynote, workshop, arms crossed, dark suit, smiling

Sylvia Baffour

Speaker | Trainer | Workshop Facilitator

Photography Sources:
Header from Unsplash, Chris Brignola
San Francisco city landscape from DepositPhotos
Washington, DC city landscape from DepositPhotos