Dave MichaelsMarch 20, 2019
Super Bowl commentary on the quality and impact of commercials, especially right before and right after the big game are A-L-L O-P-I-N-I-O-N-S. Additionally, in the world of advertising, rarely does…
Ira KoretskyFebruary 4, 2019
As we do around this time every year, we look book at our successes and what we could have done differently. Part of this reflection is to look at our…
Ira KoretskyJanuary 9, 2019
This blog post requires a story to set it up... While at a customer's office, some how we starting talking about bad commercials. One that always comes to my mind…
Ira KoretskyDecember 5, 2018
Yesterday was appliance day shopping. My wife, daughter, and I went to five stores comparing and contrasting refrigerators. Around lunch time, we headed to our nearest Lowe's Home Improvement. After…
Ira KoretskyNovember 23, 2018
"Tom, Would You Like to Help this Gentleman?" with gentleman referring to me. Can you believe, "Not Really," was his response. The story below... PART 1: BRAND NEW CAR My…
Ira KoretskyJuly 11, 2018
Just the other day I went to Bagels n' Grinds for a breakfast meeting to catch up with one of my clients. After ordering my bagel and egg sandwich, the…
Ira KoretskyJuly 2, 2018
How well do you inspire others? Do the people on your team consistently exceed your expectations? Or do you wish there was a way you could simply get them to…
Duane BaileyJune 4, 2018
I was recently asked to assist with the launch of a new marketing initiative. It was a premium offer targeted to a small segment of customers. The offer would be…
Duane BaileyMay 21, 2018
