50 Communication Mantras to Live By 2019

By January 9, 2019 March 3rd, 2019 No Comments
Stelvio Pass is a mountain pass in northern Italy - very curvy with switchbacks - just like communication - known and unknown roadways ahead - 50 communication mantras to live by in 2019

As we do around this time every year, we look book at our successes and what we could have done differently. Part of this reflection is to look at our Top 50 Communication Mantras. We’ve published this list since 2011 (see below for links to the other years).

We always use a road or path in the photograph, especially a curvy one, as a metaphor for life. Whatever road you are on, there will be twists and turns. Be prepared…right?

What resonates with you? What will you look at in your personal and professional life? What might you change/revise?

Areas to consider include recruiting and onboarding, all-hands-meetings, customer service, conference presentations and public speaking, organization storytelling and individual storytelling, sales/outreach/development, website, talent development and training, marketing and positioning, social media, and so much more.

Personal Storytelling Mantras

  1. People are at the heart of every great story
  2. Stories are how people remember you
  3. Use humor if you want to
  4. Write in your voice, your authentic voice
  5. Write and speak conversationally
  6. Write emails as if they will be read on a mobile device
  7. Tell more personal stories in business
  8. Ensure your personal stories have a clear business message
  9. Stories are truly the currency of business

Brand & Organizational Storytelling

  1. Promise a Better TomorrowTM
  2. Know your elevator pitch / mission statement – it’s part of your culture / your organization’s DNA
  3. Ensure your elevator pitch / mission statement is unified throughout all communication materials
  4. Your brand story is everything
  5. Success stories / Past Performance are key to differentiation
  6. Deliver on the expected experience, what you say in your Promise a Better TomorrowTM


  1. Treat everyone like a CEOTM
  2. It’s all about them
  3. Business stories are the engine of relationships and relationships are the engine of continued success
  4. Credibility is more important than expertise in the beginning of relationships
  5. Active listening is key to building great relationships
  6. Stop listening to your Mother. Talk to strangers at networking events
  7. It’s not who you know, it’s who knows you
  8. Treat every client like your best client
  9. Be a deliberate networker
  10. Be a mentor
  11. People crave genuine connection

Marketing & Communication

  1. Write to the 10th grade level
  2. Strive for “interest” questions. Avoid “understanding” questions
  3. Content first. Design second
  4. Design your website for your target audiences
  5. Inspire Action:  facts don’t persuade and inspire, people do
  6. Audiences are hungry for original, thought-provoking content
  7. Think like a Thought Leader. Get yourself known (e.g., LinkedIn updates, SlideShare posts, and Tweet good information)
  8. Speak in headlines
  9. Maintain a detailed Ideal Target Profile/Persona for your key target audiences

Social Media Communication

  1. Treat everyone respectfully
  2. Remember and assume…anything posted on social media is forever
  3. Social communities are built on personal and business stories
  4. Content is king
  5. (Good) blog and article content matters more than lots of content

Personal & Professional Development

  1. Be a student everyday
  2. But is the worst word in the English language (and many other languages)
  3. Words really, really, really matter
  4. Have positive self-talk conversations
  5. Change is a choice
  6. Create your own success momentum
  7. Be a whole body communicator
  8. Avoid fillers (um, ah, like, you know)
  9. Be a deliberate communicator

Mantras Over the Years

2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019

Photography Source:  The road is the Stelvio Pass. It is a mountain pass in northern Italy bordering Switzerland. Source: Picjumbo

Ira Koretsky

About Ira Koretsky

Ira Koretsky has built The Chief Storyteller® into one of the most recognized names in business storytelling. He has delivered over 500 keynote presentations and workshops in nearly a dozen countries, in more than one hundred cities, across 30 plus industries. His specialties are simplifying the complex and communicating when the stakes are high. He is also an adjunct professor in public speaking and storytelling at the University of Maryland's Business School. With over 25 years of experience, he is a sought-after global speaker, trainer, consultant, and executive communication coach.