Most Stories Fail to Achieve Their Goals
Why? Because most stories have no clear message. Every variation of “My stories are boring” or “I can’t tell a good story” or “What’s the point?” boil down to one concrete reason. The story has no clear message. Without a clear message, the storyteller often meanders, shares disparate points, doesn’t follow a clear structure, and often seems to have no clear ending–all things that can be fixed with a little bit of training and coaching.
For more than two decades we have delivered training programs in nearly a dozen countries to nearly 40,000 people. We have read and heard thousands of stories. Without question, the majority of stories have no clear message. For you to achieve goals where personal and professional storytelling will help, you must, must, must have a clear message. This clear message is what we at The Chief Storyteller® call your Better Tomorrow Message™.
Short. Memorable. Inspiring. Impactful.
In all organizations, at all levels, we face universal workplace challenges such as:
- How to inspire the right action from your teams
- How to receive budget approval
- How to secure board approval
- How to close the deal faster
- How to take leadership to the next level
- And so much more
Stories turn these challenges into opportunities.
For more than 50 years, research shows sharing stories and experiences have a more significant impact on your audiences than simply presenting facts and figures. Stories make you more interesting. Stories make you more memorable. Stories make you more persuasive.