ALLAN’S CHALLENGE, CEO, AMERICANS ALL®

Create a development-driven and audience-centered message that inspired donors, partners, and sponsors to act

THE CHIEF STORYTELLER®’S SOLUTION

  • Ira Koretsky helped Allan develop a succinct and must-read story from hundreds of pages of materials dating back to 1984
  • Developed a sponsorship presentation /capabilities presentation with supporting tools potentially worth millions in new revenue
  • Together, they developed a powerful main message, Americans All ® Better Tomorrow MessageTM
  • Created supporting materials such as website content, messages and positioning statements, solicitation emails, and more
  • Identified inspiring personal stories with clear business messages
  • Crafted compelling success stories / past performance examples

RESULTS

  • For the first time in 22 years, Americans All ® (site) has one easily understood and unifying message
  • The new Better Tomorrow MessageTM, “Sponsorship has always been a good business decision,” is opening doors previously closed at some Fortune 100 companies

SERVICES & SOLUTIONS PROVIDED