Source: iStock
ALLAN’S CHALLENGE, CEO, AMERICANS ALL®
Create a development-driven and audience-centered message that inspired donors, partners, and sponsors to act
THE CHIEF STORYTELLER®’S SOLUTION
- Ira Koretsky helped Allan develop a succinct and must-read story from hundreds of pages of materials dating back to 1984
- Developed a sponsorship presentation /capabilities presentation with supporting tools potentially worth millions in new revenue
- Together, they developed a powerful value proposition/Better Tomorrow Message TM
- Created supporting materials such as website content, messages and positioning statements, solicitation emails, and more
- Identified inspiring personal stories with clear business messages
- Crafted compelling success stories / past performance examples
RESULTS
- For the first time in 22 years, Americans All® (site) has one easily understood and unifying message
- The new Better Tomorrow Message ™, “Sponsorship has always been a good business decision,” is opening doors previously closed at some Fortune 100 companies
SERVICES & SOLUTIONS PROVIDED
- Marketing Communication
- Messaging & Positioning
- Success Story / Past Performance
- Value Proposition / Better Tomorrow Message TM
- Presentation Design
- Website Design & Website Content
- Brochures & Service Description Documents
- Relationship Building & Targeted Networking
- Executive Communication Coach
- Organizational Storytelling
- Storytelling Coach