Public Speaking as a Strategy. $2.4M as Proof

SUE’S CHALLENGE, RPH, CEO, CARRTECH

Sue needed investors for a novel medical device and a way to translate deep clinical expertise into a pitch investors would fund. She needed to simplify their complex technical and medical messages, and develop actionable sales materials. Equally important, gain confidence in her public speaking skills to attract investors.

THE CHIEF STORYTELLER®’S SOLUTION

• We built CarrTech’s Better Tomorrow Message™ of “Making Healthcare Safer” as the foundation for every sales, marketing, and investor touch point.
• For the investor deck, The Great Presentation Framework™ and The Great Elevator Pitch Framework™ shaped a story built around Sue’s founding moment:  why she started CarrTech and how the idea emerged. And developed compelling visual metaphor slides and data stories to reinforce her BTM™.
• Ira Koretsky coached her delivery until her presence matched her message and her audiences followed, presentation after presentation. Event after event.

RESULTS — 6 YEARS LATER

• CarrTech raises $2.4M overall

RESULTS — 3 YEARS LATER

• Sue Car, CEO & Founder, honored at DCA Live’s 2021 New Power Women of DC Tech
• CarrTech raises almost $1.9M overall

RESULTS — 2 YEARS LATER

• Received substantial seed funding from Old Line Capital Partners and TEDCO
• Sweet 16 finalist in DC Inno Tech Madness 2021
• Featured article about Sue and CarrTech in BioBuzz
• Selected as a featured speaker at World IPO Day
• <And more!>

RESULTS — 6 MONTHS LATER

• Sue was one of five $10,000 winners from a pitch competition
• An angel group has invested $50,000 in CarrTech

RESULTS — JUST 3 MONTHS LATER

• Sue has expanded her team successfully, adding board members and advisors
• CarrTech was accepted into two highly competitive accelerator programs
• She is now being invited to pitch at events
• Sue wow’ed over 500 people at GWU. And she emailed The Chief Storyteller team® afterward, “I am happy to say I did a really good job. Thank you for all of your coaching. It really, really, really paid off. You’d be proud of me”
• Sue is now a high confidence speaker. She won both the Judge’s Award and People’s Choice award based on of her investor presentation
• Potential investors are asking Sue for meetings, instead of the other way around
• Sue told Ira, “I love our investor presentation deck. And I love how much easier public speaking is for me now.”