Source: DepositPhotos
CHRISTIAN’S CHALLENGE, SENIOR VICE PRESIDENT OF SALES, OXYA
Christian, the North American SVP, and Ira Koretsky met at a networking event. Christian shared that oXya was headquartered in France. And his two primary goals were:
- Create sales stories and messages that resonate with U.S. audiences
- Adapt our existing sales and marketing tools to the United States’ way of doing business
THE CHIEF STORYTELLER®’S SOLUTION
- Ira Koretsky worked with Christian to first differentiate the oXya value proposition/Better Tomorrow Message ™
- Created a compelling set of sales tools including:
- elevator pitch
- success stories / case studies / use cases
- webinar presentation with email campaign
- press releases
- capabilities statement
- executive summary brochure
- new proposal template
- Employed a variety of tools to help Christian accelerate sales success. Tools include:
- The Great Stories Framework™ for Sales
- The Great Stories Framework™ for Success Stories
- Story Library
- The Great Presentation Framework™
- The Great Elevator Pitch Framework™
- System of Credibility™
RESULTS
- Increased click-throughs by more than 50%
- Increased response rates by more than 80%
- Increased first call engagement by more than 75%
- Increased revenue in the first five months
- Overall, successfully improved oXya (site) market entry into the United States
Services & Solutions Provided:
- System of Credibility ™
- Outsourced Chief Marketing Officer
- Strategic Messaging & Strategic Communication
- Storytelling for Sales
- Success Stories / Past Performance
- Sales Playbook
- Elevator Pitch / Value Proposition / Better Tomorrow Message ™
- Presentation Design for conferences
- Organizational Storytelling
- Sales and marketing content and tools
- Marketing Communication
- Press Releases
- Webinar presentation
- Proposal