CHRISTIAN’S CHALLENGE, SENIOR VICE PRESIDENT OF SALES, OXYA

Christian, the North American SVP, and Ira Koretsky met at a networking event. Christian shared that oXya was headquartered in France. And his two primary goals were:

  1. Create sales stories and messages that resonate with U.S. audiences
  2. Adapt our existing sales and marketing tools to the United States’ way of doing business

THE CHIEF STORYTELLER®’S SOLUTION

  • Ira Koretsky worked with Christian to first differentiate the oXya value proposition/Better Tomorrow Message
  • Created a compelling set of sales tools including:
    • elevator pitch
    • success stories / case studies / use cases
    • webinar presentation with email campaign
    • press releases
    • capabilities statement
    • executive summary brochure
    • new proposal template
  • Employed a variety of tools to help Christian accelerate sales success. Tools include:
    • The Great Stories Framework™ for Sales
    • The Great Stories Framework™ for Success Stories
    • Story Library
    • The Great Presentation Framework
    • The Great Elevator Pitch Framework
    • System of Credibility

RESULTS

  • Increased click-throughs by more than 50%
  • Increased response rates by more than 80%
  • Increased first call engagement by more than 75%
  • Increased revenue in the first five months
  • Overall, successfully improved oXya (site) market entry into the United States

Services & Solutions Provided: