CHRISTIAN’S CHALLENGE, SENIOR VICE PRESIDENT OF SALES, OXYA

  • Headquartered in France
  • oXya had to create sales stories and messages that resonated with U.S. audiences
  • oXya had to adapt their existing sales and marketing tools to the United States’ way of doing business

THE CHIEF STORYTELLER®’S SOLUTION

  • Ira Koretsky worked with Christian to first differentiate the oXya value proposition/Better Tomorrow MessageTM
  • Created a compelling set of sales tools including:
    • elevator pitch
    • success stories / case studies / use cases
    • webinar presentation with email campaign
    • press releases
    • capabilities statement
    • executive summary brochure
    • new proposal template

RESULTS

  • Increased click-throughs by more than 50%
  • Increased response rates by more than 80%
  • Increased first call engagement by more than 75%
  • Increased revenue in the first five months
  • Overall, improved oXya (site) expansion to the United States

Services & Solutions Provided: