Bob’s Challenge, SVP, Transwestern Commercial Real Estate

  • Align his messaging around his personal passion of bringing happiness to his customers
  • Increase revenue substantially with qualified leads
  • Increase referrals from networking events and conferences


  • Ira Koretsky worked with Bob to develop a more compelling story
  • Revamped his elevator pitch by eliminating jargon and infusing his passion for helping clients
  • Created a plan for him to meet his customers based on his Ideal Customer Profile / Buyer Persona
  • Practiced his elevator pitch
  • Tweaked his typical networking conversations to emphasize the value he brings, the commitment he pursues, and the passion he has to bring his clients “happiness”
  • Employed a variety of tools to help Bob accelerate his sales success. Tools include The Great Stories Framework™ for Success Stories, Story Library, and The Great Elevator Pitch Framework


Bob shared with Ira that he is “smiling more. A lot more. Especially with my new title, Chief Happiness Officer”

  • Revenue is steadily climbing
  • Networking is more fun and much more profitable
  • Sales and marketing are much easier with the new elevator pitch and networking plan

Services & Solutions Provided: