success story - four executives, smiling, confident, mixed genders, ages, and backgrounds, superimposed over a montage of the capitol, white house, and supreme court

Source:  Photos.com

BLANE’S CHALLENGE, DIRECTOR, FEDLINK AT THE LIBRARY OF CONGRESS

  • Become the Executive Agent for all information products procured in the Federal government, which amounts to over $515M annually
  • FEDLINK had just one hour to present its vision and program merits to OMB’s Strategic Sourcing Working Group. OMB’s Group was comprised of senior acquisition leaders from across the government
  • This was a defining moment in its 36-year history
  • And… it had to be developed and practiced in just two short weeks

THE CHIEF STORYTELLER®’S SOLUTION

  • Built one results-driven, audience-centered Better Tomorrow Message™:  “Buying Knowledge a Better Way”
  • Unified Blane’s talking points, success stories, imagery, and proof into a single capabilities presentation that flowed slide to slide
  • Coached Blane through delivery rehearsals, sharpened every transition, and prepared him for senior acquisition leaders’ toughest questions
  • One hour. One message. One voice. Ready in fourteen days.
  • Employed a variety of tools to help Blane deliver THE perfect presentation. Including The Great Story Framework™, The Great Data Stories Framework™, The Great Success Stories Framework™, Story Library, and The Great Presentation Framework™

RESULTS

  • FEDLINK became the Federal government procurement Executive Agent for over $515M in information products
  • Blane told Ira, “You saved the day! You saved me [laughing]. We couldn’t have succeeded without you”
  • Mission accomplished!

SERVICES & SOLUTIONS PROVIDED