BLANE’S CHALLENGE, DIRECTOR, FEDLINK/LIBRARY OF CONGRESS

  • Become the Executive Agent for all information products procured in the Federal government, which amounts to over $515M annually
  • FEDLINK had just one hour to present its vision and program merits to OMB’s Strategic Sourcing Working Group. OMB’s Group was comprised of senior acquisition leaders from across the government
  • This was a defining moment in its 36-year history
  • And…it had to be developed and practiced in just two short weeks

THE CHIEF STORYTELLER®’S SOLUTION

  • Created a results-driven, audience-centered message, “Buying Knowledge a Better Way”
  • Unified the talking points, visuals/imagery, and success stories into a cohesive and compelling presentation
  • The presentation now flowed in a logical and compelling manner that was easy to deliver
  • Ira Koretsky prepared Blane to answer questions confidently, as the expert he was

RESULTS

  • FEDLINK became the Federal government procurement Executive Agent for over $515M in information products
  • Mission accomplished

SERVICES & SOLUTIONS PROVIDED