success story - executive leader looking directly into the camera, shirt and tie, with business binder under his hands

Source:  Photos.com

WAYNE’S CHALLENGE, SENIOR ADVISER, CHARLES SCHWAB

  • Reduce anxiety from public speaking
  • Increase confidence in public speaking and delivering engaging sales demonstrations
  • Improve prospect engagement with webinar/sales demonstration audience
  • Turn a complex, in-person 2-hour presentation, into an exciting, “Tell me more!” 1-hour webinar focused on the lay person

The Chief Storyteller®‘s Solution

    • Ira Koretsky coached Wayne on the effective use of his voice, his content, and his authentic personality
    • Created friendly audience interactions and touch points throughout the sales demonstration
    • Created an easy-to-follow demonstration of the Schwab online services portal using persona-based stories
    • Developed relevant stories that resonated immediately with webinar participants
    • Employed a variety of tools to help Wayne inspire action from his audiences. Tools include The Great Stories Framework™ for Sales, The Great Stories Framework™ for Data, The Great Stories Framework™ for Success Stories, Story Library, presentation storyboards, The Great Presentation Framework™, and The Great Elevator Pitch Framework™

Results

  • Dramatically increased Wayne’s comfort and confidence
  • Improved visitor retention to nearly 98% of attendees watching the entire webinar
  • Increased inquiries for services
  • Increased total number of viewers
  • Wayne told Ira, “You eat the lunches of the other communication training firms. I learned more hands-on and immediately applicable techniques than with the other guys—and I have been to several of them. Working with you has made a huge difference with our online events.“

SERVICES & SOLUTIONS PROVIDED