WAYNE’S CHALLENGE, SENIOR ADVISER, CHARLES SCHWAB

  • Reduce anxiety from public speaking
  • Increase confidence in public speaking and delivering engaging sales demonstrations
  • Improve prospect engagement with webinar/sales demonstration audience
  • Turn a complex, in-person 2-hour presentation, into an exciting, “Tell me more!” 1-hour webinar focused on the lay person

The Chief Storyteller®‘s Solution

  • Ira Koretsky coached Wayne on the effective use of his voice, his content, and his authentic personality
  • Created friendly audience interactions and touch points throughout the sales demonstration
  • Created an easy-to-follow demonstration of the Schwab online services portal using persona-based stories
  • Developed relevant stories that resonated immediately with webinar participants

Results

  • Dramatically increased Wayne’s comfort and confidence
  • Improved visitor retention to nearly 98% of attendees watching the entire webinar
  • Increased inquiries for services
  • Increased total number of viewers

SERVICES & SOLUTIONS PROVIDED