WHEN THE STAKES ARE HIGH

Whatever your situation, you must be able to know how to persuade, entertain, educate, and inspire at the right times to your sales demonstration audiences. To be the very best demonstration expert you can be, you must also be the very best communicator. Ira Koretsky (bio), your sales demo coach, helps you become that “best sales communicator.”

WHY WORK WITH IRA KORETSKY, THE CHIEF STORYTELLER®

Ira’s specialties are helping sales professionals and teams simplify the complex and communicate effectively when the stakes are high. He regularly works with executives, leaders, and rising stars (click here for training options) in fast-growing firms to Fortune 500 companies (customer examples).

For every situation, he will advise and equip you with the skills and tools to be successful, in your own authentic way. Ira provides BOTH coaching advice (strategy) and hands-on help (tactics) to build your team’s confidence and skills mastery for your sales demonstration. To complement your sales demo coach service, you can also include sales communication coach, speaker coach, executive communication coach, and storytelling coach.

A DIFFERENT KIND OF SALES DEMO COACH

I’m a different kind of sales demo coach. More like a 1-on-1 consultant. I blend together the best of my experience and expertise from being a consultant, professional speaker, trainer, and adjunct professor.

I am an adjunct professor at the University of Maryland’s Robert H. Smith School of Business, where I earned my MBA. My course, Enterprise Communications, teaches public speaking, communication, and business storytelling to about 70 honors students. The student final is a five minute, TED-Style Talk. Each student picks his/her own topic, develops engaging presentation visuals, crafts a compelling narrative told through the eyes of a personal story, and teaches us something new, as all good TED and TEDx speakers do.

YOUR PERSONAL TRAINER FOR SUCCESS

Depending upon what we are working on, sometimes I act like a coach, sometimes like a consultant, and sometimes like a professional trainer. The professional trainer comes into play when you need to build, hone, or maintain various communication skills. I draw from over 100 written and verbal Smart ExercisesTM developed by The Chief Storyteller® team.

FLEXIBLE & CUSTOMIZED COACHING

Since starting The Chief Storyteller® in 2002, I continually develop and refine our exercises, tools, and frameworks. And I continually refine our approach to being a sales demo coach. Consistently, I have found co-creating your engagement structure for our meetings works best. The structure will be a blend of your goals, milestones, timetable, and availability.

Sometimes we will practice, sometimes we will collaborate, brainstorm and strategize, sometimes we will revise, sometimes you’ll do some exercises, sometimes you’ll share your activities and the results. I use a combination of in-person meetings, Zoom video, telephone calls, and email during your coaching engagement.

Whatever we do, my approach to your coaching, is to ensure you achieve your personal and professional goals, in your own authentic way.

Ira helps with:

  • Sales demo / sales demonstration
  • Office walk-through
  • Plant tour
  • Factory floor tour

To help you master the art and science of sales demonstrations, he offers a variety of skill- and confidence-building learning modules. See drop down table directly below with “+”.

6 SKILL- AND CONFIDENCE-BUILDING CATEGORIES WITH OVER 30 LEARNING MODULES

1 PREPARATION

  • Repeatable processes
  • Customized, real-world scenarios
  • Buyer personas

2 MESSAGING & POSITIONING

  • Scripting
  • The Must-Have’s – Questions & Messages
  • Benefit Statements / Better Tomorrow MessagesTM

3 PERSUASION & INFLUENCE

  • Confident presence
  • Body language
  • Word selection

4 PROSPECT ENGAGEMENT

  • Art & science of small talk
  • Uncovering questions
  • Build rapport

5 BUSINESS STORYTELLING

  • Today stories
  • Signature stories
  • Success Stories / Case studies

6 DELIVERY

  • Vocal variety
  • Speaking Enhancements (in our secret sauce)
  • Role playing with tough love Q&A

COACHING SUCCESS STORIES / PAST PERFORMANCE

Collaborating for Success

Collaborating for Success

More Confidence. More Viewers.

More Confidence. More Viewers.

“You Saved the Day!”

“You Saved the Day!”

Storytelling Increased Revenue 20%

Storytelling Increased Revenue 20%

Best Presentation in My “American Life”

Best Presentation in My “American Life”

“The presentation went very, very … very well”

“The presentation went very, very … very well”

Photography Source:  All photographs, © Copyright 2019, The Chief Storyteller®, LLC. All Rights Reserved.