The Language of Partnership

JEB’S CHALLENGE – VP of TECHNOLOGY & ENGINEERING, LOCKHEED MARTIN

Five Lockheed Martin divisions. Five independent budgets. Five independent executives. Jeb’s mandate: build cross-division product teams. Jeb needed every division head to contribute staff and funding to an internal partnership model they had never tried before.

The Chief Storyteller®’s Solution

• Built the messaging architecture Jeb’s team needed. A language for cross-division partnership they could carry into every meeting, without Jeb in the room.
• Developed the Better Tomorrow Message™ for the initiative, scripted internal presentations, and coached senior leaders at headquarters on narrative, storytelling, and public speaking.
• Articles, newsletters, and video content kept the message alive across all five divisions.
• Served as a strategic communication advisor and as a sounding board
• Employed a variety of tools to help the team members communicate the value of inter-division partnerships globally. Tools included The Great Leadership Stories Framework™, The Great Data Stories Framework™, The Great Success Story Framework™, The Great Presentation Framework™, and The Great Elevator Pitch Framework™

Results

• “We counted on The Chief Storyteller® team for strategic insights and communications that proved over and over again, to be highly effective in engaging and inspiring our internal customers” – Jeb, VP of Technology & Engineering, Lockheed Martin
• During our four-year tenure, Jeb’s teams formed three cross-division partnerships, secured internal resources, and jointly developed 1 new product, 3 in development, and 7 in product planning.
• They built the proof that internal partnerships work. Division by division.