Storytelling Increased Revenue 80%

MARK’S CHALLENGE, CEO, WHIRLWIND ECOMMERCE

“During their business storytelling workshop, I had an ‘aha’ Moment. Storytelling was what we needed. We weren’t deliberate at using stories. I just knew storytelling would help us accelerate our growth even more.”

THE CHIEF STORYTELLER®’S SOLUTION

• Coached Mark on persuasive, audience-centered messages, each one carrying a powerful story
• Built him a story library for sales prospecting and team effectiveness, using a custom template designed for Whirlwind
• Applied The System of Credibility™ across his sales playbook, leadership meetings, presentations, and proposals.
• Mark and his team learned to deliver every message with deliberate story discipline.
• Employed a variety of tools to help Mark accelerate his sales success. Tools include The Great Sales Story Framework™, The Great Success Stories Framework™, Story Library, and The Great Elevator Pitch Framework™
• They have a variety of stories for use cases, handling objections, discussing customer experience, and more for the sales playbook

RESULTS

• Within a month of deliberately using stories in his sales and leadership meetings as well as presentations and proposals, Whirlwind eCommerce could see and feel the difference
• First meeting to contract signature times were decreasing
• Objections were far fewer
• After three months, revenue increased by 20%
• After two years, revenue increased by more than 80%

“I’m conditioned. It’s a habit. I’m telling stories every time. It’s much much easier to connect to clients. And much much easier to close deals” – CEO, Mark Wexler, Whirlwind eCommerce