MARK’S CHALLENGE, CEO, WHIRLWIND ECOMMERCE

“During their business storytelling workshop, I had an ‘aha’ Moment. Storytelling was what we needed. We weren’t deliberate at using stories. I just knew storytelling would help us accelerate our growth even more.”

THE CHIEF STORYTELLER®’S SOLUTION

  • Ira Koretsky coached Mark on developing persuasive, audience-centered messages supported by powerful stories
  • Together, they created a story library for sales prospecting and improving team effectiveness
  • The story library was developed using a customized template designed just for Mark’s company

RESULTS

  • Within a month of deliberately using stories in his sales and leadership meetings as well as presentations and proposals, Mark could see and feel the difference
  • First meeting to contract signature times were decreasing
  • Objections were far fewer
  • Within three months, Mark’s revenue increased by 20%
  • After making Whirlwind a storytelling-centered company, Mark is poised to double his company’s revenue

Services & Solutions Provided: