Skip to main content

SALES TO THE POWER OF STORY COACHING

As a sales professional who sells complex, high-stakes products and services, you know all to-well the criticality of building rapport and trust quickly, handling objections with aplomb, demonstrating value through differentiation, and so forth. And you know how powerful stories can be to help you accelerate your sales success. That’s why I created the Storytelling for Sales Coach service or as I like to call it, SalesSTORYSales to the Power of Story Coaching.

I am Ira Koretsky (bio), CEO of The Chief Storyteller®. As your storytelling for sales coach, I will help you better persuade, entertain, educate, and inspire at the right times to the right audiences, to help you close more deals, faster, using the power of storytelling.

YOUR STORYTELLING FOR SALES COACH, IRA KORETSKY

I have been in the world of storytelling since I was in high school debate. Three years after starting forensics (that’s what it was called back then), I was a New York State debate champion finalist. There were just 26 of us from the entire state. A life-long foundational lesson came from our debate coach and our storytelling coach, Mr. Height. He stressed… and made us appreciate… the power of effective stories and appreciate the power of effective delivery. They went hand-in-hand.

Lessons from Mr. Height, along with countless others over my career, along with plenty of bumps and bruises earned on my own, have made me a much better sales storyteller and a much better sales communicator. And for you, a better storytelling for sales coach.

By empowering you with the storytelling skills and strategies I have perfected over the last 25 years, I will help you be more successful, personally and professionally. My specialties are helping sales teams and sales professionals like you simplify the complex and communicate effectively when the stakes are high. I regularly work with executives, leaders, and rising stars (click here for training options) in fast-growing firms to Fortune 100 companies.

For every situation, I will advise and equip you with the storytelling for sales skills and tools to be successful, in your own authentic way. As your storytelling for sales coach, I provide BOTH advice (strategy) and hands-on (tactics) help in several skill- and confidence-building categories (see table below).

Top 10 Executive Communication Coaching Company

We are honored and proud of the award from Manage HR Magazine as one of the “Top 10 Emerging Executive Coaching Companies for 2022.” Manage HR Magazine is one of the premier human resources, training, and talent development magazines internationally.

As part of the award, CEO Ira Koretsky was interviewed by the editors. He talks about how he started The Chief Storyteller®, some of today’s communication challenges, our coaching methodology, and more.

Learn More & Read Ira's Interview

A DIFFERENT KIND OF STORYTELLING FOR SALES COACH

Some 30 years later following high school debate, I have been coaching, mentoring, training, teaching, and consulting on storytelling for sales in 14 countries (testimonials, customers, success stories). From my days speaking publicly on behalf of the US Army as a healthcare Public Affairs Officer and Chief Information Officer, to consulting on billion-dollar technology programs to the Federal government, to being in leadership roles in marketing and product management, to teaching eager sophomores at the University of Maryland Business School, to performing improvisational comedy for 10 years with ComedySportz, to present day, I have been a business storyteller at heart and storytelling for sales coach in practice.

I’m a different kind of coach. More like a 1-on-1 consultant. I blend the best of my experience and expertise from being a consultant, professional speaker, trainer, and adjunct professor.

As mentioned a few lines above, I am an adjunct professor at the University of Maryland’s Robert H. Smith School of Business, where I earned my MBA. My course, Enterprise Communications, teaches public speaking, communication, data storytelling, and business storytelling to about 70 honors students. The student final is a five-minute, TED-Style Talk. Students pick their own topic, develop engaging presentation visuals, craft a compelling narrative told through the eyes of a personal story, and teach us something new, as all good TED and TEDx speakers do.

FLEXIBLE & CUSTOMIZED

Since starting The Chief Storyteller® in 2002, I continually develop and refine our frameworks, tools, worksheets, processes, and exercises to best meet your needs. And I continually refine our storytelling for sales coach engagement.

Sometimes we will collaborate, sometimes we will brainstorm and strategize, sometimes we will revise, sometimes you’ll do some exercises, sometimes you’ll practice, and sometimes you’ll share your activities and the results. I use a combination of in-person meetings, Zoom video, telephone calls, and email during your coaching.

Whatever we do, my approach to your coaching, is to ensure you achieve your personal and professional goals, in your own authentic way.

BECOME THE SALES STORYTELLER AUDIENCES WANT TO HEAR

I designed the Storytelling for Sales Coach Learning Modules for to help you become the sales storyteller you want to be. AND become the sales storyteller audiences want to hear.

Storytelling for Sales Coach Learning Modules

There are over 30 Storytelling for Sales Coach learning modules. The learning modules cover sales storytelling, A to Z. Here are some example Storytelling for Sales Coach Modules:

  • Great Stories Framework
  • Most Memorable Moment (MMM)
  • Character dialogue
  • Inner dialogue
  • Data storytelling
  • Customer success stories
  • Sales presentations
  • Elevator pitch / Value prop
  • Vocal variety
  • Speaking enhancements (our secret sauce)
  • Pausing for impact
  • Role playing with tough love Q&A
  • Benefit statements / Better Tomorrow Message
  • Be a Story Thinker
  • Messaging on-the-fly
  • Word selection / Figures of Speech

What Happens in a Typical Coaching Session?

I provide BOTH coaching advice and hands-on support (think of this as consulting). When providing advice, I offer suggestions for you to think about and for you to implement in your presentations, stories, emails — everything to support your sales activities. When providing hands-on help, I make specific suggestions, revise, and develop content, narrative, slides, stories, emails, etc. We also practice and role play to build and maintain (new) skills and abilities.

As you build your skills, I provide you with various resources (e.g., tools, tip guides, worksheets, and Smart Exercises) for you to work on during and in between your sessions. Generally, the Success Plan drives the topic and the exercises. If you have a new priority, say a presentation is asked of you, I will shift to your new priority.

As mentioned above, there are over 30 modules I draw from in a variety of categories.

Meetings are via Zoom with support and assistance by telephone and email.

Why Us? Key Differentiators

When it comes to differentiating factors, these are the ones that make us really stand out.

  1. First and foremost, we emphasize storytelling, the oldest and most effective form of communication
  2. I’m an active practitioner of what I coach. To date, I have delivered more than 540 keynotes and workshops, inspiring more than 38,000 people in a dozen countries
  3. I’m an adjunct professor of public speaking, data storytelling, and storytelling at the University of Maryland Business School for nearly a decade
  4. Coaching is hands-on (“coaching consultant”)
  5. Receive practical and proven learning materials such as frameworks, tools, worksheets, and tip guides — all designed to be immediately applicable and easy-to-use
  6. Benefit from more than 50 learning modules
  7. Benefit from more than 150 Smart Exercises
  8. We use improvisational humor like television’s Whose Line Is It Anyway? in our coaching to improve information retention, participant enjoyment, and impact. I performed in over 1,000 shows with ComedySportz
  9. We “get you.” I am a techie at heart, having started the computer club in high school. I won a science fair. I was a CIO of an Army hospital. I worked for three managed web hosting companies
  10. I nudge and push you to be better, helping you achieve your personal and professional goals

STORYTELLING FOR SALES SUCCESS STORIES

Collaborating for Success

Collaborating for Success

More Confidence. More Viewers.

More Confidence. More Viewers.

“You Saved the Day!”

“You Saved the Day!”

Storytelling Increased Revenue 80%

Storytelling Increased Revenue 80%

Doubled Revenue Over 3 Years

Doubled Revenue Over 3 Years

Best Presentation in My “American Life”

Best Presentation in My “American Life”

Updated — Photography Source:  All photographs, © Copyright 2019, The Chief Storyteller®, LLC. All Rights Reserved.
#chiefstoryteller #salescoach #selling #storytellingforsales