TURN YOUR DATA INSIGHTS INTO ACTION
Using The Great Data Stories Framework™ complemented by practical tools and templates, Ira Koretsky shows you how to turn your ideas, data, research, and findings into a story-driven format that is compelling and persuasive.
Services provided include workshops and hands-on support for your public speaking and presentations.
If you are seeking significant, sustained improvement, consider our Data Storytelling program and coaching.
DATA VISUALIZATION RE-DEFINED
All too often, we see data scientists spend their valuable time and money making accurate charts. With this accuracy, comes unnecessary complexity such as small fonts, numerous labels, and color cacophony. In turn, this complexity reduces the presenter’s effectiveness.
We are re-defining data visualization or now, the new phrase, data with storytelling as:
“Your ability to communicate complex information in a clear and compelling manner to your stakeholders using a deliberate combination of data, visuals, and stories.”
Decision-makers need data stories to break through the visual noise. Experts differ at the actual number of advertisements, messages, and requests we see every day. The range is 2,500 to 10,000 (CBS News, Forbes, NY Times). These are BIGGG numbers. And for most of us, the ads and messages are ignored.
Data has no voice. No context. No ability to persuade. Only you do. Therefore, data should NEVER be the focus of your presentation. Rather, data should provide the foundation for your presentation. A data with storytelling presentation is your goal, with compelling stories and messages complementing your data, research, findings, etc.
You’re the data experts. We’re the communication experts.
Let us show you how to master data with storytelling.
Effective Data Stories Are the Key to Your Success
The human brain is wired for stories (Cognitive Psychology, Robert J. Sternberg, Karin Sternberg). Research study after research study, demonstrate stories have a greater impact on decision makers than facts and figures (Harvard Business Review, The Storytelling Animal). The Chief Storyteller®‘s Data with Storytelling services and training ensures that your:
- Stories make your data come alive
- Stories make your ideas more interesting
- Stories enable you to connect to your audiences faster and more powerfully
- Stories make data more persuasive
- Stories are remembered
- Stories make your presentations (more) fun
SOLVE YOUR BIGGEST COMMUNICATION CHALLENGES
Ira helps you solve a variety of data visualization, data with storytelling, and communication challenges. The main challenges he sees include:
CHALLENGE | KEY DATA WITH STORYTELLING QUESTIONS TO ASK |
---|---|
Become Audience-Centered | Do your main message and supporting messages resonate with your stakeholders? |
Pass the “Grandma Test” | Can your audience understand each visual in three seconds or less? Do they seem (regularly) confused by any of your visuals? |
Improve Decision-Making | Can decisions be made quickly and accurately based on your data, findings, and recommendations? |
Access to Leadership | Do your presentations/stories/findings open doors to your leadership team, opinion leaders, and thought leaders? |
Minimize Visual Clutter | Are stakeholders confused by one or more elements (e.g., image, icon, word, visual, arrow, graphic, and chart) in your visuals? |
Select the Right Visual | Are you testing different visuals to communicate your message? Do your visuals immediately convey your intended message? |
Influence & Persuasion | Are your data visualizations engaging, compelling, and inspiring? |
Use Effective Colors | Do the colors complement your message? Do the colors confuse your audience? Are the colors readable? |
DATA WITH STORYTELLING SERVICES
Make decision-making easier and more effective with your data, research, and findings. We offer complete and à la carte Data with Storytelling presentation services highlighted below.

1. DEVELOP
- Analysis of Audience
- Messaging & Positioning
- Value proposition / Better Tomorrow Message™
- Identify key questions
- Identify key objections
- Identify stories – organization & personal
- Identify interactions (video, story, question, exercise, etc.)
- Develop stakeholder / persona profiles
- The Great Data Stories Framework™ Fundamentals

2. DESIGN
- Storyboard
- Attention-getting opening
- Inspiring closing
- Data Storytelling – visuals and charts
- Talking points & full script
- Story development
- Today Stories
- Purpose Stories
- Signature Stories
- Optional graphic design services

3. DELIVER
- Speaking Enhancements (our secret sauce)
- Master Q&A
- Increase impact with figures of speech
- Think faster on your feet
- Body language (eyes, hands, face, movement)
- Vocal variety
- Timing & pacing
- Practice & rehearse
- Exercises to build skills and improve confidence
Photography Source: iStock
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