success story - male doctor examining female toddler, both smiling

Source:  iStock

LEW’S CHALLENGE, DEPUTY DIRECTOR, CDC

  • Lew emailed Ira Koretsky a simple and direct message:  “We need a chief storyteller. We need help telling our story”
  • Develop a unified set of communication materials for the CDC that generate action with community health leaders across the United States

THE CHIEF STORYTELLER®’S SOLUTION

  • Identified and solidified the CDC’s team key message (”Mission Statement”) / Better Tomorrow Message™
  • Unified/synchronized the key message across all of the outreach communication materials in its System of Credibility™
  • Developed a new set of outreach communication materials
  • Identified and refined several success stories / past performance
  • Collapsed a complex delivery framework of 35 steps into just 5 steps
  • Refocused customer service more outward, to connect better with its potential community partners (clients)

RESULTS

  • The team has a unified set of internal and outreach communication materials
  • A very compelling message to stakeholders
  • Improved confidence in delivering the new compelling message
  • A simplified engagement process / framework
  • Helped secure several million dollars in funding for new and existing programs

SERVICES & SOLUTIONS PROVIDED