success story - male doctor examining female toddler, both smiling

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LEW’S CHALLENGE, DEPUTY DIRECTOR, CDC

Develop a unified set of communication materials for the CDC that generate action with community health leaders across the United States

THE CHIEF STORYTELLER®’S SOLUTION

  • Identified and solidified the CDC’s team key message (”Mission Statement”)/Better Tomorrow MessageTM
  • Unified/synchronized the key message across all of the outreach communication materials
  • Developed a new set of outreach communication materials
  • Identified and refined several success stories / past performance
  • Refocused customer service more outward, to connect better with its potential community partners (clients)

RESULTS

  • The team has a unified set of internal and outreach communication materials
  • A very compelling message to stakeholders
  • Improved confidence in delivering the new compelling message
  • A simplified engagement process / framework
  • Helped secure several million dollars in funding for new and existing programs

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