Photograph from iStock
LISA’S CHALLENGE, DIRECTOR OF MARKETING, CARR WORKPLACES
Meet occupancy quota by the opening of the Tysons Corner, Virginia location.
THE CHIEF STORYTELLER®’S SOLUTION
- Ira Koretsky worked with Lisa to develop a more compelling story
- He captured her passion for delivering the ultimate in customer service
- This passion was turned into an immediately recognizable value proposition of “like a hotel for business”
- Lisa hit 300% of quota
- Carr Workplaces (site) new story is now printed on promotional pocket cards.
- The new message/new story is also the centerpiece of their advertising campaign, which yielded revenue results within the first two months