LISA’S CHALLENGE, DIRECTOR OF MARKETING, CARR WORKPLACES

Meet occupancy quota by the opening of the Tysons Corner, Virginia location.

THE CHIEF STORYTELLER®’S SOLUTION

  • Ira Koretsky worked with Lisa to develop a more compelling story
  • He captured her passion for delivering the ultimate in customer service
  • This passion was turned into an immediately recognizable value proposition of “like a hotel for business”

RESULTS

  • Lisa hit 300% of quota
  • Carr Workplaces (site) new story is now printed on promotional pocket cards.
  • The new message/new story is also the centerpiece of their advertising campaign, which yielded revenue results within the first two months

Services & Solutions Provided: