Franchise with Brands People Crave

During the first discovery meeting, Scott expressed his overarching goal to “accelerate prospecting and franchisee on-boarding”

Spent time with the Yum! Brands Franchising team learning of their prospecting and qualification processes, challenges, organizational success stories, and ideas
Developed a unified message, its Better Tomorrow Message ™ (BTM™) — “We connect successful professionals to brands people crave”
Synchronized the new BTM™ throughout Yum! Brands System of Credibility™ — website, franchising materials, email and outreach campaigns, engagement scripts, organizational success stories, franchising development elevator pitch, business cards, and personal stories — everything in their Sales Playbook
Wrote new content for the website focused on organizational success stories
Drafted a set of emails for outreach and follow-up campaign
Employed a variety of tools to ensure the franchising team Delivered THE Expected Experience ™. Tools include The Great Stories Framework™ for Sales, The Great Stories Framework™ for Success Stories, Story Library, and The Great Elevator Pitch Framework™

Compelling website for prospective franchisees
12 inspiring success stories that highlight the Yum! Brands mission and create a clear call-to-action
Updated franchise kit
Revised prospecting process including a new ideal franchisee profile and elevator pitch with a powerful Better Tomorrow Message ™
New magazine advertising campaign substantially increased website inquiries, inbound calls, and franchise kit downloads