An article Ira Koretsky wrote (our CEO) a while back on networking and building relationships inspired the title (Networking as a Tool – 5 Sure-Fire Steps to Increase Success).
Imagine you arrive at a lunchtime networking event. It takes place in a hotel conference room, comfortably sitting 150 people.
As you enter through the main doors, you briefly stop to survey the room. “Where do I sit?” you ask yourself.
If you are like many people, you follow human nature and seek out comfort and safety. This means you seek out people you know—friends, colleagues, people you met before.
To be successful at business networking, you should be stretching your comfort and safety zones.
At your next event, only sit with strangers. Meet new people by sitting between two strangers.
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