Skip to main content

What Do Referrals Mean to You?

By April 23, 2019May 12th, 2019No Comments
Smiling Realtor in business suit, reinforcing positive benefit of referral

I have a good friend, Bob, who is a Realtor.  I met Bob about 20 years ago. A mutual friend referred me to him.

At the time of meeting Bob, I was in the process of selling one house and buying another. And my last Realtor really didn’t work out.

Bob was a breath of fresh air. He treated me like I was the most important client he had. Within a couple of months, I was the proud owner of a new home, thanks to Bob’s help. Bob even showed up on moving day to help me move in (I’ve never forgotten this).

Last week, I bumped into a friend of mine who was relocating to this area. Because he and his wife were new to the area, he was looking for some help in finding a place to live. I referred him to Bob. I thought of no one else…


Bob sent me a handwritten note thanking me for the referral. He told me referrals mean the world to him and his business. He also told me my friend is the most important client.

Something tells me it’s just a matter of time before Bob is helping my friend move into his new home.

What do referrals mean to your organization? Are you treating them like they are the most important client/member/constituent your organization has? About new hires? Strategic hires? Vendors? And so forth? As a leader, what you are you doing to cultivate this mindset in your team?


Photography Source:  FreePik

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.