I have a good friend, Bob, who is a Realtor. I met Bob about 20 years ago. A mutual friend referred me to him.
At the time of meeting Bob, I was in the process of selling one house and buying another. And my last Realtor really didn’t work out.
Bob was a breath of fresh air. He treated me like I was the most important client he had. Within a couple of months, I was the proud owner of a new home, thanks to Bob’s help. Bob even showed up on moving day to help me move in (I’ve never forgotten this).
Last week, I bumped into a friend of mine who was relocating to this area. Because he and his wife were new to the area, he was looking for some help in finding a place to live. I referred him to Bob. I thought of no one else…
A HANDWRITTEN NOTE
Bob sent me a handwritten note thanking me for the referral. He told me referrals mean the world to him and his business. He also told me my friend is the most important client.
Something tells me it’s just a matter of time before Bob is helping my friend move into his new home.
What do referrals mean to your organization? Are you treating them like they are the most important client/member/constituent your organization has? About new hires? Strategic hires? Vendors? And so forth? As a leader, what you are you doing to cultivate this mindset in your team?
FURTHER READING
- Differentiate To Leave The Door Open
- What Happened To The Good Old Days Of Excellent Customer Service? And The Power Of A Referral?
- Treat Everyone Like A Customer Even If He Is 13 Years Old
- Ensure Your Customer Service Is Authentic And Resonates With THEM
- No Is Yes In Disguise – Why No Is Better Than Yes
Photography Source: FreePik
