Like many of you, I receive my share of “cold calls” from sales people who believe their product or service is the solution to what keeps me up at night.…
When I was an undergraduate marketing student at Fairfield University, my English professor would remind us of this simple admonition: "Can't spell, can't sell." I didn't appreciate the power of…
How well do you inspire others? Do the people on your team consistently exceed your expectations? Or do you wish there was a way you could simply get them to…
I'd like to share an experience about one of my favorite stories, the Starfish Story. I was recently asked to assist with the launch of a new marketing initiative. It…
I stumbled upon a tweet by the Mother Nature Network on laughter. It contained a link to an article on the results of a study by Sophie Scott, a neuroscientist…
I can still remember the poster I saw last year on the wall of the gym, alongside the basketball court. It featured a quote by Dennis and Wendy Mannering that…
Are you the kind of person who regularly goes beyond the call of duty while at work? If so, you are differentiating yourself among your peers. Traci*, a friend of…
If your event managers are spending the bulk of their time on event logistics – shipping, delivery, set-up, staffing and tear-down of your exhibit booth and promoting it on social…