Article Summary: Prepare for networking the way you might prepare for a date. You wouldn't go on a blind date without learning a few things about your potential suitor, right?…
Article Summary: In today's business world, communication moves at race-car speed. You often have less than a minute to tell your brand business story. That's why you need to make…
Article Summary: Facts don't sell. Stats don't persuade. People and their stories do. Tell your competitive intelligence data story every time through the eyes of your audience. Put your message,…
I’m having lunch before I give my "What Do You Do? 3 Steps to the Perfect Elevator Pitch" presentation to the Harvard Business School Alumni of the Washington, DC area…
I came across an interesting article from Business 2.0 Magazine (update: magazine no longer exists) today. IBM is following a story-driven approach in its new advertising -- use a metaphor.…
Every Hotel Tells A Story The Kimpton Hotels message is pure and simple, great. It is a great phrase... a great message... a great story. It inspires you to say,…
I had a lot of fun last night with my competitive intelligence and business intelligence buddies from the Society of Competitive Intelligence Professionals (event announcement). You can read my article,…
Come join me and my fellow Competitive Intelligence (CI) friends for an educational and fun program on the elevator pitch, your answer to "What do you do?" It doesn't matter…
I was at a friend's house last night and saw a television ad from Pier 1 Imports. It really, really resonated with me. The message is crystal clear, engaging, powerful,…