I was at a friend’s house last night and saw a television ad from Pier 1 Imports. It really, really resonated with me. The message is crystal clear, engaging, powerful, moving, and is the perfect visual story or visual metaphor: “Your home is a story. How you tell it is up to you.” While not a Better Tomorrow MessageTM per se, it has many of the characteristics of being a great BTM – simple, memorable, and inspiring.
The commercials are part of the new branding and identity campaign started in 2004, called “Life More Interesting.”
From its website: “In 2004, Pier 1 announced that it had signed Deutsch Inc. and OMD Midwest to develop a new marketing campaign for the company. The Pier 1, Life More Interesting, campaign was designed to remind customers of the globally inspired, one-of-a kind mix of home furnishings and accessories offered, and the exciting in-store experience discovered when shopping. It also introduces the product as our new spokesperson, instead of using a celebrity to communicate our brand and messaging.”
Visit Pier 1 Imports’ History page.
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Updated May 2019
Photography Source: DepositPhotos