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911 of Pest Control – Great Branding with a Great Metaphor

By January 12, 2005August 12th, 2022No Comments
pest control truck with metaphor phrase, 911 of pest control

I was driving on I-81 in Maryland, fairly close to the Pennsylvania border. An Ehrlich truck passed me by. I took a double take as I read the side of the truck, “The 911 of Pest Control.”

This tag line, “The 911 of Pest Control,” caught my eye (look for the yellow sentence above the white Ehrlich). I pulled out my trusty digital camera, deftly drove with one hand, snapped the pic below, and smiled all the way home.

This is a great example of a visual story–a visual metaphor–great branding with a metaphor.

The concept of “911” is absolute–who do you call in a pest emergency? In this case, you call Ehrlich. Nothing else need be said.


Photography Source:  © Copyright 2005, The Chief Storyteller®, LLC. All Rights Reserved.

Ira Koretsky

Ira Koretsky has built The Chief Storyteller® into one of the most recognized names in communication, especially business storytelling. He has delivered over 500 keynote presentations and workshops in nearly a dozen countries, in more than one hundred cities, across 30 plus industries. His specialties are simplifying the complex and communicating when the stakes are high. He is also an adjunct professor in public speaking and storytelling at the University of Maryland's Business School. With over 25 years of experience, he is a sought-after storytelling coach, global speaker, trainer, consultant, communication coach, and public speaking coach.