I was driving on I-81 in Maryland, fairly close to the Pennsylvania border. An Ehrlich truck passed me by. I took a double take as I read the side of the truck, “The 911 of Pest Control.”
This tag line, “The 911 of Pest Control,” caught my eye (look for the yellow sentence above the white Ehrlich). I pulled out my trusty digital camera, deftly drove with one hand, snapped the pic below, and smiled all the way home.
This is a great example of a visual story–a visual metaphor–great branding with a metaphor.
The concept of “911” is absolute–who do you call in an pest emergency? In this case, you call Ehrlich. Nothing else need be said.
MORE LANGUAGE & FIGURE OF SPEECH POSTS
- Language + Word posts
- Figures of Speech (all posts): Anadiplosis, Anaphora, Epiphora, Epizeuxis, Onomatopoeia
Photography Source: © Copyright 2005, The Chief Storyteller®, LLC. All Rights Reserved.