Better Tomorrow Message Archives - Page 7 of 8

room full of people, executives networking, shaking hands, talking, sharing his or her elevator pitch

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Step Away from the Urn, and Other Networking Tips

Article Summary: Prepare for networking the way you might prepare for a date. You wouldn't go on a blind date without learning a few things about your potential suitor, right?…

Ira KoretskyApril 12, 2008

man's arm, with a focus on his wrist and closed fist to highlight the watch as a metaphor for your compelling elevator pitch

Blog

Say What You Want, Say it in Under 30 Seconds

Article Summary: In today's business world, communication moves at race-car speed. You often have less than a minute to tell your brand business story. That's why you need to make…

Ira KoretskyFebruary 22, 2008

word cloud - message cloud with inspire at the center, black text on gray background, executive with arms behind back, tell your powerful data story

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Tell Your (Data) Business Story – Eight Steps to Inspire Your Audience

Article Summary: Facts don't sell. Stats don't persuade. People and their stories do. Tell your competitive intelligence data story every time through the eyes of your audience. Put your message,…

Ira KoretskyAugust 4, 2007

group of female and male business executives, having coffee, networking, sharing elevator pitch

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I’ll Create My Own Story When Yours is Confusing

I’m having lunch before I give my "What Do You Do? 3 Steps to the Perfect Elevator Pitch" presentation to the Harvard Business School Alumni of the Washington, DC area…

Ira KoretskyNovember 4, 2006

ibm headquarters building in india, ibm's new advertising campaign just use a metaphor

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It’s Simple, Actually – Just Use a Metaphor

I came across an interesting article from Business 2.0 Magazine (update: magazine no longer exists) today. IBM is following a story-driven approach in its new advertising -- use a metaphor.…

Ira KoretskyOctober 26, 2005

kimpton hotels message, every hotel tells a story, on all branding materials

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Fantastic Storytelling – “Every Hotel Tells A Story”

Every Hotel Tells A Story The Kimpton Hotels message is pure and simple, great. It is a great phrase... a great message... a great story. It inspires you to say,…

Ira KoretskySeptember 13, 2005

scip event on elevator pitch, hello my name is tag, skills to learn better tomorrow message, presentation, public speaking, storytelling with data, networking, sales - quote from H. Jackson Brown, Jr.

Blog

Avoid the Blah Blah Blah – “What Do You Do?” Elevator Pitch Workshop

I had a lot of fun last night with my competitive intelligence and business intelligence buddies from the Society of Competitive Intelligence Professionals (event announcement). You can read my article,…

Ira KoretskyMay 20, 2005

scip event on elevator pitch, what do you do, hello my name is tag, skills to learn better tomorrow message, presentation, public speaking, storytelling with data, networking, sales

Blog

“What Do You Do?” Workshop Invite – Society of Competitive Intelligence Professionals (SCIP)

Come join me and my fellow Competitive Intelligence (CI) friends for an educational and fun program on the elevator pitch, your answer to "What do you do?" It doesn't matter…

Ira KoretskyApril 20, 2005

pest control truck with metaphor phrase, 911 of pest control

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911 of Pest Control – Great Branding with a Great Metaphor

I was driving on I-81 in Maryland, fairly close to the Pennsylvania border. An Ehrlich truck passed me by. I took a double take as I read the side of…

Ira KoretskyJanuary 12, 2005

pier 1 imports, your home is a story, metaphor, powerful branding and messaging

Blog

Pier 1 Imports – Your Home Is A Story – Great Branding, Great Metaphor

I was at a friend's house last night and saw a television ad from Pier 1 Imports. It really, really resonated with me. The message is crystal clear, engaging, powerful,…

Ira KoretskyDecember 8, 2004

Better Tomorrow Message

Step Away from the Urn, and Other Networking Tips

Say What You Want, Say it in Under 30 Seconds

Tell Your (Data) Business Story – Eight Steps to Inspire Your Audience

I’ll Create My Own Story When Yours is Confusing

It’s Simple, Actually – Just Use a Metaphor

Fantastic Storytelling – “Every Hotel Tells A Story”

Avoid the Blah Blah Blah – “What Do You Do?” Elevator Pitch Workshop

“What Do You Do?” Workshop Invite – Society of Competitive Intelligence Professionals (SCIP)

911 of Pest Control – Great Branding with a Great Metaphor

Pier 1 Imports – Your Home Is A Story – Great Branding, Great Metaphor

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