Article Summary: Your answer to "What Do You Do?" commonly referred to as your elevator pitch, is one of the most important tools in your communication toolbox. Why? Because if…
Ira KoretskyAugust 8, 2009
Today, I received a very nice walk-through demo of a potential service I am interested in buying. Wanda, the demonstrator, was using online collaboration software such that I could see…
Ira KoretskyFebruary 4, 2009
My GPS took me through a few residential streets to get to an appointment at a local coffee shop this afternoon. As I was driving, I noticed quite a few…
Ira KoretskyOctober 9, 2008
On my United Airlines flight to London, Heathrow recently, I met Hope, one of the nicest flight attendants. I was leaving for my upcoming training workshops/technical assistance training in Armenia,…
Ira KoretskyJuly 23, 2008
Article Summary: Body language can speak volumes when telling your business story. How you stand, hold your head, place your arms and direct your gaze are all part of the…
Ira KoretskyMay 26, 2008
Article Summary: Prepare for networking the way you might prepare for a date. You wouldn't go on a blind date without learning a few things about your potential suitor, right?…
Ira KoretskyApril 12, 2008
Why hasn't the interviewer, company, organization, hiring manager, HR department, contact, prospect, volunteer, or new networking contact called me back? How long do I wait? How long do I need…
Ira KoretskyMarch 12, 2008
Article Summary: In today's business world, communication moves at race-car speed. You often have less than a minute to tell your brand business story. That's why you need to make…
Ira KoretskyFebruary 22, 2008
Ron Rosenberg, colleague and friend, has a nice weekly newsletter called "Tricks & Tales." The sub-message for his newsletter is "Stories on Life and Business to Baffle, Entertain, and Amaze."…
Guest AuthorJanuary 30, 2008