Article Summary: With the constant daily bombardment of advertising messages, your words have to grab your reader’s attention and get him or her to act. With email, words are everything.…
Article Summary: Our work centers have expanded beyond the confines of a single building, state, or country. We are sharing our work with others in different time zones, languages, cultures,…
Article Summary: Blogging and articles are the foundation of the news and opinion we read today. Your blog is your voice. Blogging is your voice interacting with your target audiences,…
Article Summary: Do you remember the day your best friend was a stranger? Most people cannot. Why? Because that day was like any other day. Of course, no one is…
I have known Brian Lambert for years as he has been an association partner and client. He now runs the Sales Training Drivers program at the Association for Training & Development…
Article Summary: You only have one chance to make a great first impression that prompts your prospect to say, “Tell me more.” You have to justify immediately why the other…
Article Summary: “Remember that the person you’re about to meet can become as important to you as someone you’ve known for years.” H. Jackson Brown, Jr., author of Life’s Little…
Article Summary: The ultimate goal of networking is to meet or be introduced to “Key Decision Makers” (KDMs). They are your influencers, opinion leaders, check-writers, and contract signers at your…
Article Summary: Life is all about relationships. Online social communities thrive because they enable people to quickly and easily connect. Initially, these are superficial connections. As with personal relationships, true…
Article Summary: The best sales professionals distinguish themselves by their ability to build rapport with everyone they work with regardless of their initial perceived value. As such, treat everyone like…