Find below everything you need to know about Onomatopoeia. It is a word that actually looks like the sound it makes. It is a Figure of Speech or Rhetorical Term…
Brokerage firm E.F. Hutton was best known in the 1970's and '80s by the advertising tag line, "When E.F. Hutton Talks, People Listen." Its television commercials typically involved a conversation…
In a few weeks, I will attend my 30th college reunion at Fairfield University. It’s hard to believe so many years have gone by since I received my undergraduate degree…
One way to ensure uniqueness and ensure competitive differentiation for your company name, product name, or service name, is to develop the name as a Portmanteau. According to Merriam-Webster’s Online…
BETTER BRANDING = MORE FOLLOWERS I celebrated a personal milestone this week when I reached the 3,000 followers mark on Twitter. Later that day, a friend and I were having…
For the past two years (2011 and 2012), I shared my top 50 business storytelling and communication mantras. As I plan for 2013, I always look to my list to…
As part of my everyday marketing obligation, I do a fair share of social media posting on various outlets for our company. Not only do I help generate Facebook, Twitter,…
In today’s consumer driven economy, content is king. Whether you direct an international association, manage a government program, run a small business, serve as the CEO of a Fortune 500…
True or false? Social media conversations influence purchases. True. A May 2010 chart from Internet market researcher eMarketer identified the sources that most influence purchases by social media users. Here…