In today’s consumer driven economy, content is king. Whether you direct an international association, manage a government program, run a small business, serve as the CEO of a Fortune 500 company, or are simply in the market for a new job, the content of your brand story should engage or influence members of your target audience.
For brands who engage their prospects and customers through social media, your Klout score measures influence based on your ability to drive action.
Measuring influence is more than just looking at the number of followers, friends, or connections your brand has. Klout scores use data from social media applications like Twitter, Facebook and LinkedIn to measure the following:
- True Reach. The size of your influence; i.e., the members of your audience who share or respond to your content (these are your influencers)
- Amplification. The strength of your influence; i.e., the number of retweets, direct messages, likes and comments your influencers make in response to your content
- Network. The frequency of your influence; i.e., how often your influencers share and respond to your content
ENGAGED AUDIENCES ARE BRAND ADVOCATES
Klout scores range from 1 to 100. Brands with higher scores are doing a better job of influencing and engaging their audiences.
Audiences who are engaged often make the best brand advocates. They will do your marketing for you – through conversations and other great word-of mouth (WOM) communication in the highly connected world of social media.
As we tell our customers at The Chief Storyteller®,
“Great communications are the engine of great relationships and great relationships are the engine of continued success.”
How much Klout does your brand have?
Photography Source: Klout logo