Article Summary: Words are power. Playwright Edward Bulwer-Lytton said it best: "The pen is mightier than the sword." With so much of today’s business communication going digital — e-mail, text…
Ira KoretskyDecember 13, 2008
Today, was part two of a workshop series on messaging, communication, and storytelling for the Entrepreneur Center @NVTC (Northern Virginia Technology Council). Part one was a week ago. I co-presented…
Ira KoretskySeptember 10, 2008
Today, was part two of a workshop series on messaging, communication, and storytelling for the Entrepreneur Center @NVTC (Northern Virginia Technology Council). Part one was a week ago. One gentleman,…
Ira KoretskySeptember 10, 2008
Did you hear that The International Astronomical Union (IAU) declared Pluto a non-planet? They coined a new planet type, the "plutoid." That means, our solar system is now 8 planets…
Ira KoretskyJune 25, 2008
Article Summary: Body language can speak volumes when telling your business story. How you stand, hold your head, place your arms and direct your gaze are all part of the…
Ira KoretskyMay 26, 2008
There’s that ugly word – networking. It seems to be the only people who like the word are those who like to talk for the sake of talking. And of…
Guest AuthorApril 23, 2008
Article Summary: Prepare for networking the way you might prepare for a date. You wouldn't go on a blind date without learning a few things about your potential suitor, right?…
Ira KoretskyApril 12, 2008
Article Summary: In today's business world, communication moves at race-car speed. You often have less than a minute to tell your brand business story. That's why you need to make…
Ira KoretskyFebruary 22, 2008
I am honored to be a columnist for the 2008 Business Smarts series for the Washington Business Journal. The announcement came in the January 11 issue in an article titled,…
Ira KoretskyJanuary 9, 2008