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It’s All About Them – Simplifying Your Message

By September 10, 2008April 7th, 2018No Comments
large audience of engaged professionals, understanding the importance of it's all about them

Today, was part two of a workshop series on messaging, communication, and storytelling for the Entrepreneur Center @NVTC (Northern Virginia Technology Council). Part one was a week ago.

One gentleman, Sal (name changed) shared his frustration with me about his elevator pitch, during the first session, last week. We were reviewing his elevator pitch, the answer to “What do you do?” While he was obviously passionate and really, really smart, he could not deliver a simple and easy-to-understand answer. I suggested he try imagining I was a 10th grader–that worked a little bit.

Over the next week, he continued to work and make excellent progress, including a few email exchanges where I made additional suggestions. A week later, he thanked me for “pushing” him to simplify his message. He realized what is important in communication is to tell one’s business story through the prospect’s eyes. One of my favorite mantras is, “it’s all about them.”

One of my favorite mantras is, “It’s all about them.”


Photography Source:  Flickr, Robert Scoble

Ira Koretsky

About Ira Koretsky

Ira Koretsky has built The Chief Storyteller® into one of the most recognized names in communication, especially business storytelling. He has delivered over 500 keynote presentations and workshops in nearly a dozen countries, in more than one hundred cities, across 30 plus industries. His specialties are simplifying the complex and communicating when the stakes are high. He is also an adjunct professor in public speaking and storytelling at the University of Maryland's Business School. With over 25 years of experience, he is a sought-after storytelling coach, global speaker, trainer, consultant, communication coach, and public speaking coach.