Today, was part two of a workshop series on messaging, communication, and storytelling for the Entrepreneur Center @NVTC (Northern Virginia Technology Council). Part one was a week ago.
One gentleman, Sal (name changed) shared his frustration with me about his elevator pitch, during the first session, last week. We were reviewing his elevator pitch, the answer to “What do you do?” While he was obviously passionate and really, really smart, he could not deliver a simple and easy-to-understand answer. I suggested he try imagining I was a 10th grader–that worked a little bit.
Over the next week, he continued to work and make excellent progress, including a few email exchanges where I made additional suggestions. A week later, he thanked me for “pushing” him to simplify his message. He realized what is important in communication is to tell one’s business story through the prospect’s eyes. One of my favorite mantras is, “it’s all about them.”
One of my favorite mantras is, “It’s all about them.”
Photography Source: Flickr, Robert Scoble