Marketing Archives - Page 2 of 11 - The Chief Storyteller

black text on yellow - alliteration with 4C's Confident, Connected, Committed, Courageous

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Effective Alliteration with HBR Article on 4C’s of Leadership

I was on the Harvard Business Review (HBR) website reading an article on leadership. The fun and also illustrative image below first caught my eye. Then the article title grabbed…

Ira KoretskyJune 27, 2019

Smiling Realtor in business suit, reinforcing positive benefit of referral

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What Do Referrals Mean to You?

I have a good friend, Bob, who is a Realtor. I met Bob about 20 years ago. A mutual friend referred me to him. At the time of meeting Bob, I…

Duane BaileyApril 23, 2019

pillsbury snackadium - a huge feast of sandwiches, chips, and snacks shaped into a huge football stadium

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Best Commercials & Why – Super Bowl 2019

Commentary on the Super Bowl 2019 commercials quality and impact of commercials, especially right before and right after the big game, are A-L-L O-P-I-N-I-O-N-S. Additionally, in the world of advertising,…

Ira KoretskyFebruary 4, 2019

Stelvio Pass is a mountain pass in northern Italy - very curvy with switchbacks - just like communication - known and unknown roadways ahead - 50 communication mantras to live by in 2019

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50 Communication Mantras to Live By 2019

How much do you self-reflect? As an organization and as an individual? At The Chief Storyteller®, we firmly believe both are necessary for growth and success. What can we do…

Ira KoretskyJanuary 9, 2019

three executives, two men, one woman, walking in hallway, sharing powerful stories

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Turn Your Personal Experience into an Engaging, Powerful Story

I’m often asked, "When it comes to deciding what story to tell, where do I start?” Powerful stories are those that touch people, that touch people with a personal experience…

Ira KoretskyNovember 5, 2018

word cloud, hundreds of figure of speech, large text of polysyndeton

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Polysyndeton – Amplify Your Words and Your Impact

Let me introduce you to Polysyndeton, a Reinforcing Figure of Speech. It is part of a series on figures of speech and story elements. I share them as the English…

Ira KoretskyOctober 24, 2018

keyboard in dark colors keys with the key "email" stand out in blue - check your email before inviting me to visit your booth

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Check, Check, Re-Check Before You Press Send

The adage, “You never get a second chance to make a first impression,” is true every moment. It is especially relevant when you are sending out email to visit your…

Dave MichaelsAugust 22, 2018

executives in a variety of scenarios - talking, collaborating, discussing, writing, on the telephone, all sharing business information, underscoring importance of elevator pitch

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Why “What do you do?” is So Important

With one of our newer clients, I was talking about the importance of a compelling and inspiring elevator speech or elevator pitch. Brian is the SVP of sales and his…

Ira KoretskyJuly 17, 2018

tip words to avoid anxious with scrabble pieces spelling out anxious

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Avoid the Word “Anxious”

Anxious is a word all too often misused. You’ll hear people, whether in the workplace or socializing, saying, “I’m anxious to meet Julie.” Or “I’m anxious to tell you about…

Ira KoretskyJuly 16, 2018

cartoon showing disregard for customer service with the boss holding the lever to open the trap door to drop the customer service department director into the abyss, black and white with caption "Roger, customer service is a thing of the past."

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What Happened to the Good Old Days of Excellent Customer Service? And the Power of a Referral?

"Tom, Would You Like to Help this Gentleman?" with gentleman referring to me. Can you believe, "Not Really," was his response. The story below... PART 1: BRAND NEW CAR My…

Ira KoretskyJuly 11, 2018

Marketing

What Do Referrals Mean to You?

Best Commercials & Why – Super Bowl 2019

Turn Your Personal Experience into an Engaging, Powerful Story

Polysyndeton – Amplify Your Words and Your Impact

Check, Check, Re-Check Before You Press Send

Why “What do you do?” is So Important

Avoid the Word “Anxious”

What Happened to the Good Old Days of Excellent Customer Service? And the Power of a Referral?

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