I am honored to be a columnist for the 2008 Business Smarts series for the Washington Business Journal. The announcement came in the January 11 issue in an article titled,…
Article Summary: Facts don't sell. Stats don't persuade. People and their stories do. Tell your competitive intelligence data story every time through the eyes of your audience. Put your message,…
Ted Leonsis recently spoke at a local technology conference. His keynote address was titled, "Breakfast of Champions." He told his story through a sports metaphor. He used some of the…
I came across an interesting article from Business 2.0 Magazine (update: magazine no longer exists) today. IBM is following a story-driven approach in its new advertising -- use a metaphor.…
How do you ensure that you stand out from the competition? Simplify your words, concepts, phrases, diagrams, everything! Americans especially, have such short attention spans--verrryyy short. We are bombarded with…
I went shopping today and visited an Under Armour (UA) store. On the store wall, was a gigantic placard with the UA brand mission (see below). I thought it was…
PowerPoint, like any tool, is only as good as the person who wields it. If you want to blame PowerPoint for bad presentations, then blame Excel for poor financial performance and Word for terrible prose
Ira Koretsky | Speaker, Trainer, Author, Consultant, Coach | CEO, The Chief Storyteller ®
I first joined the world of Competitive Intelligence when working for Digex (now part of Verizon) in 2000. Digex was a premier provider of managed hosting services. It was one…