Procatalepsis is a Figure of Impact for improving persuasion and influence. As a betting person, I would bet you one billion Monopoly® dollars, you use Procatalepsis frequently, likely as much…
I am a customer detective. I help companies understand more about their customers so they can help them connect to their brands. Understanding customers requires that you find “clues” across…
In the two study's below, Charles Spence, PhD, Professor of Experimental Psychology, was a co-author. He wrote, "People's perception is typically dominated by what their eyes see." As such, when…
Bhavesh Bhagat from Confident Governance, and I co-presented a keynote presentation at the annual ISACA DC conference. ISACA is an association of IT, Audit, Security & Risk Management, and Cyber…
Follow my logic to appreciate why practice is an absolute to being successful. Let's use driving a car as our example. For comparison, let's use the Automobile Manufacturer's average of…
This blog post is about Anaphora, a Figure of Repetition. It is part of a series on repetition. I share them as the English language has hundreds of literary devices…
A 2014 U.S. Harris Poll conducted on behalf of CareerBuilder found that 43% of hiring managers use social media to screen and eliminate potential hires. TOP 3 REASONS TO ELIMINATE…
One of the most common questions/statements we receive about storytelling is, "I just don't know where to begin." Choosing the right story, turning it into an engaging experience, and practicing…
Since 2011, I have been sharing The Chief Storyteller®'s Top 50 Communication Mantras. I have become more reflective and contemplative in December and January. One thing I like to do is…
In an earlier blog post (Is Email in Your Marketing Mix), you may recall my mentioning the findings of a recent e-commerce study by predictive analytics firm Custora. It was…