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Social Media Can and Will Negatively Affect Business Relationships

By March 31, 2015April 2nd, 2018No Comments
group of four executives, women and men, reviewing social media accounts of candidates

A 2014 U.S. Harris Poll conducted on behalf of CareerBuilder found that 43% of hiring managers use social media to screen and eliminate potential hires.

TOP 3 REASONS TO ELIMINATE JOB CANDIDATES

Among the top three reasons causing employers to eliminate candidates from consideration were the following types of posts by job candidates:

  • Provocative or inappropriate photographs or information – 46%
  • Information about them drinking or using drugs – 41%
  • Bad-mouthing their previous company or fellow employees – 36%

IMAGINE THE IMPACT FROM NEGATIVE SOCIAL MEDIA ON YOUR STAKEHOLDER RELATIONSHIPS

If these kinds of posts can derail a career, imagine the impact they can have on a client relationship. Social networking sites can also help to establish whether a person is a good fit with a stakeholder’s organizational culture, is professional, and can be trusted.

If these kinds of posts can derail a career, imagine the impact they can have on a customer/stakeholder relationships.

Inappropriate posts like the ones mentioned above can create the opposite impression and quickly sabotage an otherwise healthy relationship. Professionals should avoid posting comments on their social networks that portray themselves or their customers in an unprofessional or less than positive light.

When it comes to social media, including an “opinions are mine” disclaimer on your profile may not be enough to keep hiring managers and stakeholders from forming negative impressions about a potential candidate or salesperson.

Photography Source:  Photos.com

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.