Article Summary: In today's business world, communication moves at race-car speed. You often have less than a minute to tell your brand business story. That's why you need to make…
Ron Rosenberg, colleague and friend, has a nice weekly newsletter called "Tricks & Tales." The sub-message for his newsletter is "Stories on Life and Business to Baffle, Entertain, and Amaze."…
* More native speakers of languages other than English currently access the Internet than do native speakers of English. * The U.S. currently accounts for less than half of total…
I came across an interesting article from Business 2.0 Magazine (update: magazine no longer exists) today. IBM is following a story-driven approach in its new advertising -- use a metaphor.…
How do you ensure that you stand out from the competition? Simplify your words, concepts, phrases, diagrams, everything! Americans especially, have such short attention spans--verrryyy short. We are bombarded with…
I went shopping today and visited an Under Armour (UA) store. On the store wall, was a gigantic placard with the UA brand mission (see below). I thought it was…
I was at a friend's house last night and saw a television ad from Pier 1 Imports. It really, really resonated with me. The message is crystal clear, engaging, powerful,…