Marketing Archives - Page 5 of 11 - The Chief Storyteller

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Interaction is the Foundation of a Extraordinary Customer Experience

If you've ever been to a live show at Radio City Music Hall, a performance on Broadway, or an improv performance at a local comedy club, you've undoubtedly seen the…

Duane BaileyOctober 11, 2016

old photograph, black and white, man on two telephones

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We Have Been In Business 30 Years – So What! I Say

“Hello my name is Sue and I am from XYZ Furniture Corporation. We have been in the local community for 30 years. If you have any furniture needs we can…

Dave MichaelsAugust 11, 2016

Ira Koretsky delivering his keynote to the Department of Energy's 950 attendees for its annual small business conference

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Over 950 Attendees for Ira Koretsky’s Opening Keynote at Department of Energy (DOE) Conference

What a fantastic experience! Thank you to everyone at the Department of Energy's Small Office of Disadvantaged Business Utilization (OSDBU) and the event team. From a professional speaker's perspective, the…

Ira KoretskyMay 24, 2016

background image of Atlanta with overlay text of USDOE2016, Small Business Conference, and Atlanta May 23, with Awaken the Storytelling Giant in You in large bold type at the top

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Join Over 950 Government and Corporate Executives for Ira Koretsky’s Opening Keynote at Department of Energy (DOE)

I'm honored to be delivering the opening keynote for the 15th Annual Department of Energy (DOE) Small Business Forum & Expo in Atlanta May 23 to 25. "AWAKEN THE STORYTELLING…

Ira KoretskyApril 6, 2016

word cloud, hundreds of figure of speech, large text of epiphora

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Epiphora – Increase Impact with this Word Repetition

This blog post is about Epiphora, a Repetition Figure of Speech. It is part of a series on repetition. I share them as the English language has hundreds of literary…

Ira KoretskyApril 6, 2016

hands only, female and male, with male holding pen, paper is covered with mathematical equations, demonstrate need to simplify, blue transparent rectangle spans the picture with text overlay, write to the 10th grade level

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Write to the 10th Grade Level to [Dramatically] Improve Audience Engagement

Reducing jargon and sentence/word complexity are key to enhancing engagement with your stakeholders. Polish-born British novelist, Joseph Conrad said, “He who wants to persuade should put his trust not in the…

Ira KoretskyJanuary 27, 2016

Orange red rock formations in the background with highway that bisects the photo with overlay text 50 business storytelling mantras to live by 2016

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50 Communication Mantras to Live By 2016

I have been sharing The Chief Storyteller®'s Top 50 Communication Mantras for quite a few years now. Some folks have told me in person or through email there are always…

Ira KoretskyJanuary 6, 2016

Exhibitor at a conference, booth babe, booth hunk, need and importance of smiling to attract visitors

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Conference Exhibitor? A Smile is Your Best Secret Weapon

I was at a conference recently. After attending the last session of the day, which was at 4pm, I hurried over to the exhibit hall, as it was closing in…

Dave MichaelsOctober 15, 2015

the wilted spinach test - woman preparing a meal with spinach - ensure your messages relate and resonate with your audience

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The Wilted Spinach Test – Do Your Content and Messages Relate and Resonate?

I was at lunch today with a long-time client, Diane. Per usual, the waiter shared the specials of the day. I asked him about the glazed salmon entrée. He smiled…

Ira KoretskySeptember 16, 2015

article from the national wood product and container association - three communication strategies to attract and keep great customers

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3 Communication Strategies to Attract and Keep Great Customers

Backstory: I had the honor and pleasure of doing a keynote program for the National Wood Pallet and Container Association annual conference (NWPCA) in 2014. I have known Brent, the…

Ira KoretskySeptember 5, 2015

Marketing

Interaction is the Foundation of a Extraordinary Customer Experience

We Have Been In Business 30 Years – So What! I Say

Over 950 Attendees for Ira Koretsky’s Opening Keynote at Department of Energy (DOE) Conference

Join Over 950 Government and Corporate Executives for Ira Koretsky’s Opening Keynote at Department of Energy (DOE)

Epiphora – Increase Impact with this Word Repetition

Write to the 10th Grade Level to [Dramatically] Improve Audience Engagement

Conference Exhibitor? A Smile is Your Best Secret Weapon

The Wilted Spinach Test – Do Your Content and Messages Relate and Resonate?

3 Communication Strategies to Attract and Keep Great Customers

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