When I was an undergraduate marketing student at Fairfield University, my English professor would remind us of this simple admonition: "Can't spell, can't sell." I didn't appreciate the power of…
If you are a Flickr or SmugMug user, look in your inbox for this email... --- We’re excited to announce that Flickr has agreed to be acquired by SmugMug, the…
I recently received this LinkedIn note soliciting my attention and business. I thought to share it as it is an example of what not to do... Following the note, I…
In today's go-go-go world, people want and demand information to be on point. Once you get the reader's attention, you can then offer more details. People read about 200 to…
Compared against previous years, how did the Super Bowl 2018 commercials fare to you? More memorable? More funny? More emotional? Certainly, more expensive. Charlotte Caroll in a recent Sports Illustrated's…
I can still remember the poster I saw last year on the wall of the gym, alongside the basketball court. It featured a quote by Dennis and Wendy Mannering that…
Since first posting our list of the Top 50 Communication Mantras in 2011, the list has stayed relatively the same. With the various issues buzzing around all of us related…
If your event managers are spending the bulk of their time on event logistics – shipping, delivery, set-up, staffing and tear-down of your exhibit booth and promoting it on social…
Sales is one of the hardest jobs in any organization. There are daily, weekly, monthly, quarterly, and yearly commitments to be made. And in organizations really serious about sales growth,…