Commentary on the Super Bowl 2019 commercials quality and impact of commercials, especially right before and right after the big game, are A-L-L O-P-I-N-I-O-N-S. Additionally, in the world of advertising,…
Ira KoretskyFebruary 4, 2019
How much do you self-reflect? As an organization and as an individual? At The Chief Storyteller®, we firmly believe both are necessary for growth and success. What can we do…
Ira KoretskyJanuary 9, 2019
I’m often asked, "When it comes to deciding what story to tell, where do I start?” Powerful stories are those that touch people, that touch people with a personal experience…
Ira KoretskyNovember 5, 2018
A days ago, Victoria, the HR Director, contacted me to do a customized fun, hands-on program for their staff retreat. We met for lunch to discuss the program for a…
Ira KoretskySeptember 26, 2018
The adage, “You never get a second chance to make a first impression,” is true every moment. It is especially relevant when you are sending out email to visit your…
Dave MichaelsAugust 22, 2018
With one of our newer clients, I was talking about the importance of a compelling and inspiring elevator speech or elevator pitch. Brian is the SVP of sales and his…
Ira KoretskyJuly 17, 2018
Anxious is a word all too often misused. You’ll hear people, whether in the workplace or socializing, saying, “I’m anxious to meet Julie.” Or “I’m anxious to tell you about…
Ira KoretskyJuly 16, 2018
"Tom, Would You Like to Help this Gentleman?" with gentleman referring to me. Can you believe, "Not Really," was his response. The story below... PART 1: BRAND NEW CAR My…
Ira KoretskyJuly 11, 2018
When I was an undergraduate marketing student at Fairfield University, my English professor would remind us of this simple admonition: "Can't spell, can't sell." I didn't appreciate the power of…
Duane BaileyJune 25, 2018