Content/Messaging Archives - Page 2 of 12

screen grab from AT&T ad, Just Ok is not Ok, two announcers sitting courtside at basketball game

Blog

Just Ok? Well-Messaged and Funny Ads from AT&T, Part 2

This the second part of the "Just Ok? Well-Messaged and Funny Ads from AT&T" blog. Check out the first 10 commercials, intro story, and background on the ads in part…

Ira KoretskyJanuary 15, 2020

screen grab from AT&T ad, Just Ok is not Ok, surgeon talking to nurse in hospital room

Blog

Just Ok? Well-Messaged and Funny Ads from AT&T, Part 1

I'm at a lunch meeting with Malika, a friend and colleague in the academic space. We are talking about a variety of topics when all of sudden, she had that…

Ira KoretskyJanuary 15, 2020

1888 photo of cowboy in the west, story of Goldrush Jack, and secret to asking questions

Blog

The Secret? Ask Questions. A Story about Goldrush Jack

One of the best things about LinkedIn is serendipity. If you are using LinkedIn, the secret to mastering it, is to expand your network, deliberately. When I see interesting phrases,…

Ira KoretskyJanuary 8, 2020

Blog

How Maya Angelou Changed My Life

My wife was adamant. "You have to verify the Maya Angelou quote." I was adamant. "It's not necessary. It's quoted in multiple places." She responded in her always insightful way,…

Ira KoretskyDecember 18, 2019

black text on yellow - alliteration with 4C's Confident, Connected, Committed, Courageous

Blog

Effective Alliteration with HBR Article on 4C’s of Leadership

I was on the Harvard Business Review (HBR) website reading an article on leadership. The fun and also illustrative image below first caught my eye. Then the article title grabbed…

Ira KoretskyJune 27, 2019

black and white image of hundreds of small question marks, overlay text Interest Questions or Understanding Questions

Blog

Interest Questions, Your Key to Conversation Success

It's 8am. You just arrived at your conference. You make a bee-line for your necessary morning jolt of java. As you are stirring in your sugar, Jenna, next to you,…

Ira KoretskyJune 5, 2019

Smiling Realtor in business suit, reinforcing positive benefit of referral

Blog

What Do Referrals Mean to You?

I have a good friend, Bob, who is a Realtor. I met Bob about 20 years ago. A mutual friend referred me to him. At the time of meeting Bob, I…

Duane BaileyApril 23, 2019

Executive on roof overlook a large city, awaken the storytelling giant in you workshop

Blog

Awaken the Storytelling Giant in You [Event]

Looking to level up your storytelling skills? Join me on April 23 in Washington, DC. I'm presenting my storytelling for leaders workshop, hosted by B Local Mid-Atlantic. Awaken the Storytelling…

Ira KoretskyApril 3, 2019

Ira Koretsky leading an Elevator Pitch Workshop, in conference room, full of executives at the Montgomery County Chamber of Commerce

Blog

Conference Preparedness – How to Give it Your Best Shot [Event]

I am excited to be presenting again at the Montgomery County Chamber of Commerce (MCCC). The team there is the best! I also partner with them on the Veterans Institute…

Ira KoretskyMarch 14, 2019

set of open doors, white walls, differentiate to demonstrate importance of keeping the relationship open

Blog

Differentiate to Leave the Door Open

Like many of you, I receive my share of “cold calls” from sales people who believe their product or service is the solution to what keeps me up at night.…

Duane BaileyFebruary 12, 2019

Content/Messaging

Just Ok? Well-Messaged and Funny Ads from AT&T, Part 2

Just Ok? Well-Messaged and Funny Ads from AT&T, Part 1

The Secret? Ask Questions. A Story about Goldrush Jack

How Maya Angelou Changed My Life

Interest Questions, Your Key to Conversation Success

What Do Referrals Mean to You?

Awaken the Storytelling Giant in You [Event]

Conference Preparedness – How to Give it Your Best Shot [Event]

Differentiate to Leave the Door Open

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