Alejandro Corona is a marketing superstar. I have enjoyed his posts on everything related to marketing. Here is his latest post on storytelling. Today is the day for storytelling, the…
Guest AuthorOctober 24, 2013
In a few weeks, I will attend my 30th college reunion at Fairfield University. It’s hard to believe so many years have gone by since I received my undergraduate degree…
Duane BaileyMay 28, 2013
BETTER BRANDING = MORE FOLLOWERS I celebrated a personal milestone this week when I reached the 3,000 followers mark on Twitter. Later that day, a friend and I were having…
Duane BaileyApril 30, 2013
For the past two years (2011 and 2012), I shared my top 50 business storytelling and communication mantras. As I plan for 2013, I always look to my list to…
Ira KoretskyJanuary 17, 2013
Every brand has a story to tell. The goal of the story is to drive deeper engagement with your customers. How well the story is told can often make the difference between…
Duane BaileyJanuary 15, 2013
For all of you gamers and interested in an iconic game character, Yahoo writer Chris Morris recently wrote an interesting article about the voice behind the Microsoft Xbox Game, Halo, and its…
Ira KoretskyDecember 5, 2012
Last year I shared my Top 50 Communication Mantras. As I plan for 2012, I always look to my list to light a small fire of inspiration. As you look…
Ira KoretskyJanuary 4, 2012
In today’s consumer driven economy, content is king. Whether you direct an international association, manage a government program, run a small business, serve as the CEO of a Fortune 500…
Duane BaileyOctober 18, 2011
True or false? Social media conversations influence purchases. True. A May 2010 chart from Internet market researcher eMarketer identified the sources that most influence purchases by social media users. Here…
Dave MichaelsAugust 18, 2011