I went shopping today and visited an Under Armour (UA) store. On the store wall, was a gigantic placard with the UA brand mission (see below). I thought it was…
I had a lot of fun last night with my competitive intelligence and business intelligence buddies from the Society of Competitive Intelligence Professionals (event announcement). You can read my article,…
Come join me and my fellow Competitive Intelligence (CI) friends for an educational and fun program on the elevator pitch, your answer to "What do you do?" It doesn't matter…
Have you ever held an object that instantly transported you back to a cherished memory or a profound experience? It could be a pen gifted by a mentor, a painting…
I just purchased Christopher J. Moore's book, “In Other Words: A Language Lover's Guide to the Most Intriguing Words Around the World.” (Amazon affiliate link). My purchased was inspired by…
I was at a friend's house last night and saw a television ad from Pier 1 Imports. It really, really resonated with me. The message is crystal clear, engaging, powerful,…
PowerPoint, like any tool, is only as good as the person who wields it. If you want to blame PowerPoint for bad presentations, then blame Excel for poor financial performance and Word for terrible prose
Ira Koretsky | Speaker, Trainer, Author, Consultant, Coach | CEO, The Chief Storyteller ®
I first joined the world of Competitive Intelligence when working for Digex (now part of Verizon) in 2000. Digex was a premier provider of managed hosting services. It was one…
Sharing your experience in such a way that your audience believes it, feels it, and acts upon it is what makes a story good. What makes a story great, is your message that is remembered for a lifetime.
Ira Koretsky / Speaker, Trainer, Author, Consultant, Coach / CEO, The Chief Storyteller®