I went shopping today and visited an Under Armour (UA) store. On the store wall, was a gigantic placard with the UA brand mission (see below). I thought it was…
Ira KoretskySeptember 5, 2005
Come join me and my fellow Competitive Intelligence (CI) friends for an educational and fun program on the elevator pitch, your answer to "What do you do?" It doesn't matter…
Ira KoretskyApril 20, 2005
Have you ever held an object that instantly transported you back to a cherished memory or a profound experience? It could be a pen gifted by a mentor, a painting…
Ira KoretskyMarch 17, 2005
I just purchased Christopher J. Moore's book, “In Other Words: A Language Lover's Guide to the Most Intriguing Words Around the World.” (Amazon affiliate link). My purchased was inspired by…
Ira KoretskyJanuary 26, 2005
I was driving on I-81 in Maryland, fairly close to the Pennsylvania border. An Ehrlich truck passed me by. I took a double take as I read the side of…
Ira KoretskyJanuary 12, 2005
I was at a friend's house last night and saw a television ad from Pier 1 Imports. It really, really resonated with me. The message is crystal clear, engaging, powerful,…
Ira KoretskyDecember 8, 2004
I first joined the world of Competitive Intelligence when working for Digex (now part of Verizon) in 2000. Digex was a premier provider of managed hosting services. It was one…
Ira KoretskyNovember 11, 2004