Last night, I gave my "What Do You Do? 3 Steps To A Perfect Elevator Pitch" workshop to the Harvard Business School (HBS) Alumni Club of Washington, DC. At dinner,…
Every Hotel Tells A Story The Kimpton Hotels message is pure and simple, great. It is a great phrase... a great message... a great story. It inspires you to say,…
I went shopping today and visited an Under Armour (UA) store. On the store wall, was a gigantic placard with the UA brand mission (see below). I thought it was…
I had a lot of fun last night with my competitive intelligence and business intelligence buddies from the Society of Competitive Intelligence Professionals (event announcement). You can read my article,…
Come join me and my fellow Competitive Intelligence (CI) friends for an educational and fun program on the elevator pitch, your answer to "What do you do?" It doesn't matter…
I just purchased Christopher J. Moore's book, “In Other Words: A Language Lover's Guide to the Most Intriguing Words Around the World.” (Amazon affiliate link). My purchased was inspired by…
I was at a friend's house last night and saw a television ad from Pier 1 Imports. It really, really resonated with me. The message is crystal clear, engaging, powerful,…
PowerPoint, like any tool, is only as good as the person who wields it. If you want to blame PowerPoint for bad presentations, then blame Excel for poor financial performance and Word for terrible prose
Ira Koretsky | Speaker, Trainer, Author, Consultant, Coach | CEO, The Chief Storyteller ®
I first joined the world of Competitive Intelligence when working for Digex (now part of Verizon) in 2000. Digex was a premier provider of managed hosting services. It was one…